Sr. Director of Paid Media

Our client is looking for a

Sr. Director of Paid Media

to lead a high-performing, multi-channel media team at a mid-size performance marketing agency. This is a senior leadership role with hands-on strategy, operational oversight, and senior client-facing responsibilities.

You'll own end-to-end paid media strategy across major accounts, build scalable processes, and drive performance tied to quarterly growth targets.

Please Note: Hybrid role - NYC, 2 days/week in office

What You’ll Do

Lead and manage a 10-12 person Paid Media team (strategy, planning, activation, ad ops; FTE + contractors)

Own performance against quarterly growth and acquisition KPIs for major clients

Build SOPs, QA processes, and standardized reporting frameworks to scale the team and agency operations

Develop multi-channel media strategy across Paid Search, Paid Social (Meta, LinkedIn, TikTok), Programmatic, and CTV

Drive collaboration between Media and Creative teams to optimize testing and performance outcomes

Translate complex technical media concepts into actionable recommendations for non-technical and regulated-industry stakeholders

Present strategy, performance reports, and campaign results to senior clients

Partner with Finance and leadership to ensure profitability via optimal resourcing, SOWs, and pricing

Build hiring plans and team structure aligned to account growth

Participate in new business and cross-agency client initiatives

What Our Client is Looking For Must-Haves

8+ years in performance marketing, with 3+ years leading teams

Deep expertise across Paid Search, Paid Social, Programmatic, and CTV

Proven success managing $5M-$15M+ annual media budgets tied to growth KPIs

Experience building SOPs, reporting frameworks, and scalable media processes

Strong senior-level client presentation and stakeholder management skills

Experience guiding teams to meet quarterly growth targets

Mid-size agency experience preferred; large holding company backgrounds less relevant

Nice to Have

AI workflow integration or experimentation experience

Experience managing multi-market or international campaigns

Exposure to creative-performance collaboration frameworks

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