b1BANK is seeking a Senior Manager, Product Marketing in Metairie, Louisiana to drive how our products are commercialized—from strategy to go‑to‑market execution and performance measurement. You will partner with Product Management to own positioning, launches, and campaign outcomes that drive acquisition and cross-sell.
Responsibilities include leading GTM planning, defining audience segmentation, and managing agency partners, while ensuring compliance and cross‑functional alignment across
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GTM & Growth Lead — Product Marketing
b1BANK · Metairie, LA, USA ·
- Pay:
- 120.000 - 160.000
- Job type:
- Full Time