Senior Lead - Integrated Marketing

Senior Lead - Integrated Marketing (3-month Contract)
The Senior Lead - Integrated Campaigns role will report to Head of Marketing Management supporting the Training, Tennis, and Movement Lifestyle verticals. As a key member of the North American marketing team, you will own the regional marketing strategy for your assigned verticals, bringing together global brand campaigns, product storytelling, and local initiatives to drive business growth. You will work cross-functionally to maximize marketing’s commercial impact, while ensuring the brand shows up consistently and powerfully across all channels. This is a highly collaborative, strategic role that requires strong leadership, executional excellence, and a passion for delivering integrated consumer experiences.

Your Mission
Own the end-to-end NA regional marketing strategy for assigned verticals, combining global brand and product campaigns with localized initiatives rooted in consumer insights and regional business needs

Activate and optimize marketing initiatives across key channels — including digital, retail, media, events, and influencer partnerships — to maximize commercial impact for your verticals

Serve as the primary NA point of contact for global campaign teams, providing input on global brand and product strategies, and owning regional OKRs and key marketing KPIs tied to business outcomes

Develop regional “Always On” strategies to extend global brand work into lower-funnel, commercially focused activities, ensuring full-funnel engagement across the consumer journey

Lead the regional implementation of priority brand stories across channels, including strategy development, stakeholder alignment, channel planning, budget ownership, and execution management.

Identify gaps in plans, anticipate cross-functional needs, and proactively influence stakeholders to drive solution-oriented, business-first thinking

Your story
7+ years of experience building and scaling multi-channel, integrated marketing programs across digital, media, influencer partnerships, retail, and events, with proven impact on brand growth and commercial results

Deep understanding of consumer journeys, segmentation, product lifecycles, and sales channels; passionate about translating insights into actionable marketing strategies

Strong critical thinking skills and bias toward action—you drive ideas forward efficiently, balancing input from multiple stakeholders without losing momentum

Skilled at building influence, cultivating cross-functional partnerships, and aligning diverse teams around shared goals

Strategic communicator with the ability to set a clear vision, prioritize effectively, and adapt quickly to shifting business needs and timelines

Experience owning KPIs and OKRs tied to both brand health and business performance

Willingness to travel 30% to On’s global hubs and key markets to support key launches, market activations, and cross-functional collaboration

About the Team
The Marketing Management team drives the planning and execution of fully integrated campaigns that bring On’s mission to ignite the human spirit through movement to life. As marketing experts, we lead campaigns from briefing to debrief, ensuring seamless launches aligned with brand and business objectives. Our high-performing team—spanning project, studio, and campaign managers—combines strategic thinking, operational excellence, and creative problem-solving. In close partnership with creative, strategy, product, and community teams, we deliver best-in-class consumer experiences across digital, retail, and experiential channels, continually pushing boundaries season after season.

I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow.

What we offer
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

Typical cash compensation range for this position inclusive of base salary: $140,000-$170,000. Individual compensation packages are based on various factors unique to each candidate including experience, industry knowledge, qualifications, skill set, and location.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination. We are requesting that you provide sensitive demographic information such as gender identity and race/ethnicity to help us ensure that we are creating equitable and fair experiences for all potential future team members. You are not required to provide this demographic information and this information will in no way impact your eligibility for hire.

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.

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