Loyalty & Rewards Lifecycle Director

Truist is seeking a Loyalty and Rewards Director to own the end-to-end client lifecycle for the Relationship Rewards program—handling eligibility, enrollment, tier progression, engagement, and offboarding. This role aligns Marketing, Product, and Digital partners to ensure compliant, engaging member experiences across channels.
The position requires senior leadership, strategic lifecycle execution, and the ability to translate program goals into scalable initiatives that drive engagement and

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