VP Account Director [ Pharma Advertising]

The VP Account Director is responsible for ensuring profitability and growth of accounts as well as development of new business opportunities. Develop and maintain relationships with high-level clients to develop long-term partnerships. Has overall responsibility for Agency output while providing perspective and leadership in the development of highest quality client services. Evaluate and make recommendations for improvements to overall agency performance. Foster growth of junior staff.

Internal job responsibilities include:

Manage product strategy and ensure tactical implementation relating to product strategy

Provide strategic direction and approvals at significant steps of the creative process

Provide strategic perspective on tactical POA recommendations and pieces prior to client submission

Interact with all team members of the agency product team to ensure accurate information exchange and smooth flow of product work

Identify strengths and weaknesses of the account and make recommendations for change

Manage account finances, including forecast and income generation - provide accurate forecasts and ensure that financial goals are met

Ensure that yearly reviews are performed for all team members

Work to ensure that the account is staffed appropriately to meet client needs, including the provision of rationale for deviation in staff requirements and supporting information

Communicate with senior management across all agency departments

Encourage account teams to interact and consult with other account teams to share best practices and gain advice for crisis situations

Identify and participate in agency new business initiatives

Present product case studies when necessary

Provide account team with required resources

Ensure that account team periodically travels in the field with reps, attends POA meetings, market research, and industry/career development seminars

Keep on top of industry trends and ensure team members are informed as well

Encourage account team to support team-building initiatives

Serve as representative of the agency in business and social settings

Drive organic business growth

Client-related responsibilities include:

Build relationships with senior-level product management of own account in addition to other accounts, when appropriate

Act as keeper of the strategic focus for the product as it relates to all marketing segments

Act as a strategic partner to client team by introducing new opportunities for the product

Bring any significant billing issues to the attention of executive managers; inform management on major issues

Lead and participate in all strategic planning/client meetings

Ensure that the account team is trained appropriately regarding how to write contact reports, creative work plans, and strategic points-of-view

Demonstrate a thorough understanding of the roles and responsibilities of all account staff

Desired Skills and Experience

You must have experience in pharmaceutical advertising, strong DTC + HCP expertise, and experience managing big brands and blue-chip clients

Co-promote experience is a plus

College degree (master’s degree or graduate coursework in related field a plus

Strong oral and written communication skills

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