Director of SEO

Are you a dynamic SEO leader who's already rethinking search for the AI era - not just optimizing for Google, but for how brands show up in Claude, ChatGPT, Gemini, and every other place people are now asking questions?
Impact Media, a fast-growing digital marketing agency based in Huntington, WV is looking for an experienced Director of SEO to build and lead our SEO department. This is a senior, strategic role - you'll own client strategy, reporting, and team‑building, while directing a mix of internal team members and our existing contractor network to execute the work.
This is not a hands‑on‑keyboard‑only role, and it's not entry‑or mid-level. We're looking for someone who has already led SEO for real client accounts, already knows how to build and manage a team, and is ready to build something with us as we scale - not learn how to do the job.
About Impact Media

Impact Media is a fast-growing digital marketing agency based in Huntington, WV & Montreal, QC, specializing in social video production, content creation, paid advertisement, conversion focused funnels, and search engine optimization. We believe marketing should be sustainable, ethical, and impactful – our mission is to help purpose-driven brands and social impact initiatives succeed through content that aligns with their values. We work with a range of clients across industries, with a particular focus in addiction recovery center marketing for search engine optimization – a space where trust, accuracy, and ranking credibility (E-E-A-T) really matter.
Role & Responsibilities

Own SEO strategy, roadmaps, and reporting across our client portfolio - including guiding new clients into our existing account infrastructure
Lead and build the SEO department: mentor internal team members, and vet, onboard, and manage contractors from our existing network (or source new ones as we scale)
Develop and maintain internal playbooks/SOPs so strategy and quality stay consistent as the team grows
Be the primary strategic and communication point of contact for clients - proactive updates, clear reporting, and confident handling of client meetings
Build and maintain

conversion-focused reporting systems

that clearly tie SEO work to leads and ROI, not just rankings and traffic
Lead our approach to

AEO/AI search

- how our clients show up in AI-generated answers (Claude, ChatGPT, Gemini, AI Overviews, etc.) - and how we use AI tools internally to work smarter and faster
Conduct technical and content audits to identify growth opportunities and competitive advantages
Stay ahead of algorithm updates, AI search evolution, and emerging tools to keep our service offering sharp
Qualifications

5--10 years of professional SEO experience, with a proven track record leading and growing client accounts
Experience managing multiple client accounts simultaneously
Direct client-facing experience - comfortable running meetings, handling questions in real time, and being the face of strategy for a client
Demonstrated experience building conversion/lead reporting systems - you must be able to walk us through real case studies and show how you've tied SEO work to actual business results, not just traffic or keyword rankings
Experience leading or building a team - internal staff, contractors, or both
Working knowledge of AI/LLM tools for both SEO workflow efficiency and AI search optimization (AEO/GEO) - you should be able to speak to how you've used AI in your own process, and how you're positioning clients to show up in AI-generated answers
Comfortable with our core toolset: Ahrefs, SEMrush, Google (Looker Studio, Search Console, Business Profile, GA4), Search Atlas - open to other tools you bring with you
Ideal Skills & Traits For Job

Strategic Vision

- can build roadmaps tied to real client business goals, not vanity metrics
Leadership

- can build and run a team, not just execute individually
Systems-Minded

- thinks in playbooks and repeatable processes as we scale
Communication

- clear with clients and non-technical stakeholders Results-Oriented

- obsessed with proving ROI, not just activity
Commitment Job Specifications

Huntington, WV: Primarily remote, with occasional in-office collaboration as needed for local team meetings, client meetings, planning sessions, or company initiatives.
Full-time employee (40 hours/week), three-month introductory period.
Target start date: August 15, 2026

Compensation

$65,000-$75,000 USD based on experience
Performance-based bonus opportunities tied to department growth, client retention, and measurable business results.
Meaningful opportunities for compensation growth as the SEO department expands.
Benefits

Performance based bonuses
Wellness programs
Flexible Work Hours
Independence
Remote or Work from home options
Career Training/Advancement Opportunities
Floating Holidays
Paid Time-Off
Dynamic business culture
Financial Wellness Education

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