Programmatic Marketing Manager

The following statements are intended to describe the general nature and level of work beingperformed. They are not intended to be construed as an exhaustive list of all responsibilities, dutiesand skills required of personnel so classified.
JOB SUMMARY The Programmatic Marketing Manager is a goal oriented, detailed, creative customer service focused and highly motivated professional who is able to communicate and work seamlessly withMelanoma Research Foundation (MRF) constituents, donors, staff and partners. The Programmatic Marketing Manager will support the Communications and Program teams (Research, Education and Advocacy) by developing and distributing marketing materials for different programs, campaigns and events, while providing outstanding customer service for MRF constituents.
DUTIES AND RESPONSIBILITIES Indicates the action or outcomes required to fulfill each majorresponsibility of the position.
Work with the CCMO and Development Marketing Manager and program teams to createmarketing strategies, print materials and multimedia assets
Provide excellent project management for the communications team overseeing allprogrammatic marketing projects’ timeline and ensure all deliverables are met. Serve as mainliaison between programmatic and communications teams
Alongside programs, edit and update research, education and advocacy sections of the MRFwebsite
Oversee MRF’s communications calendar with assistance of communications team
Manage all education, advocacy and research digital campaigns including social media andemail campaigns and creation of accompanying digital graphics
Work with organizational CRM to input programmatic relevant data and perform analysis toensure effective communications and marketing strategies
Manage all Foundation wide e-newsletters, including the monthly SPOTlight and quarterlyEye on OM and Advocate newsletters, through creation and implementation of an annualcalendar, drafting copy, editing and distributing
Assist in editing external facing communications, maintaining and enforcing the Foundation’sstyle guide
Attend select scientific and patient meetings to cover and promote sessions via social media,blogs and wrap-up emails
Track and refine digital metrics for social media and email to inform and direct effective mediastrategies
Have a working knowledge of social media paid ads and Google Ads strategy
Create one-off graphics for social media posts and emails using InDesign and/or Canva
Work with graphic design vendor to create major campaign collateral
KNOWLEDGE, SKILLS AND ABILITIES 4-8 years of experience in marketing, communications, PR or a related field
Strong writing, editing and verbal communication skills required
Proficiency using CRM/database tools, Donor Perfect preferred
Experience with fundamental graphic design concepts and tools as well as video editingsoftware proficiency preferred
Exceptional attention to detail and the ability to multi-task several ongoing projects
Flexible and responsive to sudden matters that may arise or become short-term, high prioritytasks
Able to set realistic expectations and manage competing priorities or requests fromcolleagues
Team-player with a positive attitude who can effectively work with multiple constituents
Previous management experience preferred
Travel required in support of an average of 6-10 events per year. Some weekend andevening travel is required
Position is hybrid with in-office expectations of 2 days per week, based in Washington, DC
EDUCATION AND EXPERIENCE 4-year degree required in public relations, journalism, communications or related fieldrequired
Minimum of 4 years of experience in non-profit communications
Experience with media monitoring services/reporter database search services is preferred
Prior experience in cancer or health advocacy organizations preferred
SALARY RANGE $66,912 - $87,822
ADA PHYSICAL DEMANDS The physical demands described here represent those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This position requires the ability to remain seated for extended periods of time.
The employee must frequently communicate verbally and in writing and regularly utilize acomputer, keyboard, monitor, telephone, and basic office equipment.
The employee must be able to move and handle event or program-related materials asneeded.
The employee may be required to walk and/or travel by car, train, or plane, depending onprogrammatic needs

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