MARKETING MANAGER

Full Time Professional Tampa, FL, US

2 days ago Requisition ID: 1065

We are looking for an experienced Marketing Manager to lead our existing customer marketing efforts. This role is focused on building strong, lasting relationships with our current customers through thoughtful communication, retention strategies, and programs that reward loyalty. You'll be responsible for our membership marketing, customer communications, and engagement initiatives — working to ensure customers continue to choose us for their home service needs. Some travel may be required (visiting the businesses)

Key Responsibilities

Customer Retention & Lifecycle Marketing

Develop and execute an existing customer marketing strategy aimed at increasing retention, repeat bookings, and lifetime value

Own the customer lifecycle from post-purchase onboarding through long-term retention, identifying opportunities to improve engagement at key touchpoints

Monitor churn indicators and deploy re-engagement campaigns to recover lapsed customers

Email & Digital Marketing

Plan, build, and deploy email marketing campaigns using ServiceTitan Marketing Pro, including segmentation, automation workflows, and A/B testing

Manage a consistent email calendar covering seasonal promotions, membership renewals, service reminders, and customer events

Analyze campaign performance (open rates, click-throughs, conversions) and optimize based on results

Membership Program Marketing

Lead marketing efforts to promote and grow our membership(maintenance plan)programs

Develop clear, compelling messaging that communicates the value of membership and supports renewals and upgrades

Partner with operations to ensure membership offerings are well-represented across customer communications

Customer Events & Community

Plan and promote customer appreciation events, seasonal promotions, and community engagement initiatives

Develop pre- and post-event marketing to support attendance and follow-through

Cross-Functional Collaboration

Work closely with field teamsandcustomer service to ensure marketing reflects the actual customer experience

Support leadership on customer satisfaction initiatives and feedback programs

Coordinate with outside vendors or agencies on creative and campaign execution as needed

Reporting & Insights

Track and report on key retention and engagement metrics, including membership growth, email performance, repeat booking rates, and customer satisfaction

Use data to identify trends and make recommendations for ongoing improvements

Qualifications

3–5 years of marketing experience with a focus on customer or retention marketing

Hands‑on experience with email marketing platforms; direct experience with ServiceTitan Marketing Pro strongly preferred

Background in the home services industry (HVAC, plumbing, electrical, or similar) is a significant plus

Solid experience managing email campaigns end-to-end — strategy, copywriting, deployment, and reporting

Comfortable working with data and translating performance metrics into actionable next steps

Strong written communication skills with an ability to craft clear, customer‑friendly messaging

Well‑organized with the ability to manage multiple campaigns and priorities at once

Works well cross‑functionally with operations, sales, and leadership

College Degree

Position could be located in Tampa or Remote

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