Marketing Automation & CRM Specialist

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.
JOB DESCRIPTION: Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to: Career development with an international company where you can grow the career you dream of. Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year. An excellent retirement savings plan with a high employer contribution. Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree. A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
Campaign and Role

We have an opportunity for the role of Marketing Automation & CRM Specialist within our Rapid and Molecular Diagnostics (RMDx) division based out of Chicago, IL (Willis Tower) or Lake Bluff, IL and this is an onsite role. Rapid and Molecular Diagnostics delivers innovative diagnostic solutions that help healthcare professionals detect infectious diseases and other serious health conditions quickly and accurately, enabling timely clinical decisions and improved patient outcomes.
What You’ll Work On

Administer and optimize the marketing automation platform across multiple business units.
Manage CRM integrations, data flows, lead routing, lifecycle processes, and platform governance.
Build and maintain nurture campaigns, webinar workflows, event follow-up programs, and automated customer journeys.
Develop and optimize lead scoring models aligned to sales qualification and pipeline objectives.
Maintain database quality through deduplication, segmentation, suppression management, and data governance practices.
Partner with marketing, sales operations, and analytics teams to support campaign execution and reporting needs.
Ensure compliance with privacy, consent management, and digital marketing requirements.
Support attribution reporting by maintaining accurate campaign, lead source, and funnel data.
Establish platform standards, templates, and scalable processes across the organization.
Required Qualifications

Bachelor’s degree in Marketing, Business, Information Systems, or a related field.
3+ years of hands‑on experience with a marketing automation platform such as Marketo, HubSpot, Eloqua, or Pardot.
Experience working with Salesforce CRM and marketing‑to‑sales data integration.
Experience with lead scoring, lead routing, lifecycle management, and database administration.
Experience building and managing automated marketing programs and email campaigns.
Preferred Qualifications

Marketing automation platform certification (Marketo, HubSpot, Eloqua, or Salesforce).
Experience supporting multiple business units within a shared CRM and marketing automation environment.
Experience in healthcare, medical device, pharmaceutical, or other regulated industries.
Familiarity with attribution reporting, UTM governance, and campaign analytics.
Experience with account‑based marketing (ABM), intent data integrations, or segmentation strategies.
Experience with analytics tools such as Google Analytics 4, Tableau, Looker, or Power BI.
Basic HTML/CSS knowledge for email template troubleshooting and updates.
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/
Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/, and on Facebook at https://www.facebook.com/AbbottCareers.
The base pay for this position is $78,000.00 - $156,000.00. In specific locations, the pay range may vary from the range posted.
JOB FAMILY: Marketing Support
DIVISION: RMDx Rapid and Molecular Diagnostics
LOCATION: United States > Chicago : Willis Tower Building 233 S Wacker Dr.
ADDITIONAL LOCATIONS:
WORK SHIFT: Standard
TRAVEL: No
MEDICAL SURVEILLANCE: No
SIGNIFICANT WORK ACTIVITIES: Keyboard use (greater or equal to 50% of the workday)
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next‑generation diagnostics, life‑changing devices, science‑based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.
The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well‑being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges.
We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.
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