Communications Manager

About Smile Trust Inc.
Smile Trust Inc. is a nonprofit organization dedicated to strengthening communities through food security, disaster preparedness and response, climate resilience, and community engagement. We believe communication is a powerful tool for inspiring action, building partnerships, and creating lasting impact.
Position Summary

The Communications Manager is responsible for developing and executing Smile Trust's communications strategy to increase public awareness, strengthen community relationships, attract donors and volunteers, and highlight the organization's impact. This role oversees content creation, media relations, digital marketing, branding, storytelling, and event communications while ensuring a consistent voice across all platforms.
Key Responsibilities

Strategic Communications

Develop and implement an annual communications and marketing strategy.
Maintain and strengthen Smile Trust's brand identity across all channels.
Create messaging that reflects the organization's mission, vision, and values.
Collaborate with leadership to communicate organizational priorities and initiatives.

Content Creation

Write compelling stories highlighting community impact.
Develop newsletters, annual reports, fact sheets, brochures, and donor communications.
Create press releases
Produce engaging content for email campaigns, and social media.

Social Media & Digital Marketing

Manage all organizational social media platforms.
Develop monthly content calendars.
Increase engagement through videos, graphics, photography, and storytelling.
Monitor analytics and optimize content performance.
Coordinate digital fundraising and awareness campaigns.

Media & Public Relations

Build relationships with local, regional, and national media.
Coordinate interviews and press conferences.
Respond to media inquiries.
Secure earned media opportunities to increase organizational visibility.

Event Communications

Develop promotional materials for community events and campaigns.
Coordinate event branding, signage, photography, and videography.
Manage communications before, during, and after organizational events.
Support volunteer recruitment and event promotion.

Community Engagement

Promote volunteer opportunities.
Highlight community partnerships and collaborations.
Strengthen relationships with stakeholders, sponsors, and community organizations.
Support outreach campaigns across Miami-Dade County and beyond.

Brand Management

Maintain brand standards across all materials.
Ensure consistent messaging and visual identity.
Oversee design and production of marketing materials.

Analytics & Reporting

Track key communications metrics including:

Email performance
Social media engagement
Media coverage
Campaign performance

Prepare monthly communications reports with recommendations for improvement.

Qualifications

Required
Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field (or equivalent experience).
Three or more years of experience in communications, marketing, or public relations.
Exceptional written and verbal communication skills.
Strong storytelling and copywriting abilities.
Experience managing social media platforms and digital campaigns.
Knowledge of nonprofit communications and community engagement.
Excellent organizational and project management skills.
Ability to work independently while managing multiple priorities.
Preferred

Experience in nonprofit organizations.
Photography and videography skills.
Graphic design experience using Canva or Adobe Creative Suite.
Email marketing experience (Mailchimp).
Knowledge of SEO and Google Analytics.
Bilingual (English/Spanish or English/Haitian Creole) is a plus.
Core Competencies

Strategic Thinking
Creative Storytelling
Relationship Building
Leadership
Project Management
Attention to Detail
Public Speaking
Adaptability
Collaboration
Cultural Competence
Success Metrics

The Communications Manager will be evaluated on:
Growth in social media engagement and reach
Increase in media coverage and earned press
Email open and engagement rates
Volunteer and donor engagement
Brand consistency across all communications
Successful promotion of organizational programs and events
Timely production of high-quality communications materials
Benefits

Competitive salary based on experience
Paid holidays and PTO
Professional development opportunities
Flexible work environment
Opportunity to make a meaningful impact in the community
Collaborative and mission-driven team

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