HCP Marketing Manager I/II - Gastroenterology

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onLinkedIn,Facebook,Instagram,XandYouTube.
Job Description

The Marketing Manager (MM) for SKYRIZI Marketing team will be responsible for execution of the omnichannel promotional strategy for both the Crohn’s and Ulcerative Colitis indications for SKYRIZI across a range of media. The MM will utilize customer, field and industry insights to develop stakeholder specific omnichannel initiatives across the ecosystem and help the brand execute on key projects, coordinating efforts across internal and external stakeholders. This individual in this role must demonstrate strong competency in omnichannel strategy through synergy of personal and non-personal channels, along with an innovative mentality and the ability to generate support for their ideas. The MM reports to the Director, U.S. HCP Marketing for SKYRIZI Ulcerative Colitis.
Key Responsibilities:

Develop and implement digital tactics in a variety of channels to support HCP omni-channel strategy
Lead and manage cross-functional teams and external partnerships to ensure integration and consistency of business strategies and regulatory compliance of promotional material
Influence business leaders and effectively collaborate cross-functionally to deliver business results
Maintain awareness of relevant market dynamics and trends, and the application to tactical planning and execution
Track and manage promotional budgets
Grow brand/product penetration, share and awareness and other key brand metrics
Identify problems and conceptualize solutions using creativity and innovation
Operate in compliance with all AbbVie internal policies (ethics, environmental health and safety, financial, human resources, and general business policies) and applicable external regulatory requirements
Talent will be hired at a level commensurate with experience.
Qualifications

BA/BS required
Minimum 3 years of pharmaceutical industry experience required
At least 2 years of marketing experience with track record of tactic delivery and evidence of marketing competencies
High digital marketing and omnichannel strategy literacy
Strong communication skills, both oral and written, with the ability to make effective presentations to internal and external customers, sales teams, and senior management
Ability to work across multiple stakeholders
Additional Information

The compensation range described below is the range of possible base pay compensation that the Company believes ingood faith it will pay for this role at the timeof this posting based on the job grade for this position. Individualcompensation paid within this range will depend on many factors including geographic location, andwemayultimatelypaymore or less than the posted range. This range may bemodifiedin thefuture.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.
This job is eligible toparticipatein our long-term incentiveprograms.
Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employeeremainsin the Company's sole andabsolutediscretion unless and until paid andmay bemodifiedat the Company’s sole and absolute discretion, consistent withapplicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visithttps://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
What AbbVie Has to Offer

Our work can—and does—have a tangible, lasting impact on millions of people. But it’s not just the results that matter. How we achieve them matters, too. Leading with purpose, we work to build a more sustainable future for generations to come. We do that by putting our expertise, resources and talent to work to make a real difference for patients, communities and our world.

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