Digital Specialist

Job Title: Digital Specialist

Location: New York City (Hybrid)

Duration: 3 Months Contract

Job Overview:

Client is seeking a \"best-in-class\", Digital DTC Product Specialist to maintain and execute the brand's global digital product roadmap.
This role is responsible for overseeing the end-to-end DTC customer journey, removing friction, and optimizing the user experience strategy across our rapidly growing eCommerce channel.
You will be tasked with keeping the global brand layer up-to-date with the latest features, using analytics to drive enhancements, and ensuring all global markets adhere to mandated DTC guidelines.
The ideal candidate serves as a key subject matter expert regarding website KPIs, industry benchmarks, and customer expectations, ensuring client remains a leader in the e-marketplace.

This job will have the following responsibilities:

1. Platform Management & Technical Roadmap

Brand Layer Ownership:

Manage the brand's global website platform (NextGen Brand Layer). Partner with the Client's global product team and external Merchandising/Development agencies to ensure the brand layer is maintained and accessible.
Feature Integration:

Keep the global brand layer current by implementing the latest features and technical best practices.
Cross-Functional Partnership:

Act as the bridge between direct-to-consumer counterparts in various markets and technical teams to ensure the brand's vision is embodied within the site.
2. UX/UI Excellence & Site Optimization

Frictionless Journey:

Oversee the DTC customer journey, proactively identifying and removing blockers or friction points to increase conversion.
Conversion Rate Optimization (CRO):

Partner with market teams to implement User and A/B testing. Propose hypotheses, build tests, and analyze results to constantly evolve the .COM experience.
DMI Collaboration:

Work closely with the Digital Content Lead to develop high-performing landing pages and Product Detail Pages (PDPs) for the global .COM business.
3. Analytics & Data-Driven Strategy

Actionable Insights:

Leverage Google Analytics and consumer behavior data to drive site enhancements and inform the broader eCommerce strategy.
KPI Benchmarking:

Serve as the subject matter expert on all website KPIs, synthesizing learnings into a feedback loop for the global product owner team and market counterparts.
Competitive Analysis:

Recommend best-in-class site functionality based on ongoing competitive analysis and digital industry trends.
4. Market Auditing & Communication

Guideline Enforcement:

Own the local DTC auditing process to ensure all global markets are following mandated DMI guidelines.
Relationship Management:

Manage ongoing relationships with market and zone digital technical counterparts to facilitate the sharing of learnings and best practices.
Implementation Tracking:

Conduct regular audits and provide structured feedback to markets to ensure global consistency in the DTC experience.
Qualifications & Requirements:

Experience:

1-2+ years of experience in a product management and e-commerce role. Experience in onsite testing and conversion rate optimization is preferred.
Education:

Bachelor's degree required.
Technical Skills:

Prior experience with Salesforce Commerce Cloud (SFCC) and Google Analytics is preferred. Strong quantitative skills to translate data into actionable business items.
Product Management:

Ability to manage multiple responsibilities in an incremental and iterative way, overcoming obstacles to deliver results.
Mindset:

A creative problem solver with a passion for user-centric design. Exceptional attention to detail and the ability to influence multiple stakeholders in a highly collaborative, fast-paced environment.