Public Information Specialist 1 (Digital Content) - Albany

Duties Description
The NYS Department of Labor is seeking a creative and dynamic Public Information Specialist 1 (Digital Content) to join our Marketing team. This role is key in shaping how we connect with the diverse communities we serve.

Description
Duties Description
The NYS Department of Labor is seeking a creative and dynamic Public Information Specialist 1 (Digital Content) to join our Marketing team. This role is key in shaping how we connect with the diverse communities we serve. In this position on the Marketing team, you will craft compelling narratives that inform, inspire, and empower. You'll transform complex information into accessible and engaging content for our newsletters, video productions, and digital communications. Your words will be the bridge between the Department of Labor's essential services and the New Yorkers who need them. If you thrive on creative challenges, possess a keen understanding of digital communication and marketing, and are eager to amplify the impact of NYSDOL, we encourage you to apply and help us tell the story of opportunity and support across New York State.

Develop, write, and edit engaging and informative content for a variety of marketing and communication channels, including newsletters, agency-wide text communications, and video scripts.

Collaborate with internal stakeholders across various agency divisions to gather information, understand communication needs, and ensure content accuracy and alignment with agency goals and messaging.

Translate complex information and technical details into clear, concise, and accessible language suitable for diverse public audiences.

Manage the content calendar for assigned marketing initiatives, ensuring timely delivery of all written materials.

Conduct research to inform content development, staying abreast of industry trends, best practices in public communication, and relevant government initiatives.

Proofread and edit all written materials for grammar, spelling, punctuation, style, and adherence to agency branding guidelines.

Assist in the development and execution of content strategies to support agency programs, events, and public awareness campaigns.

Contribute to the creation of compelling narratives that effectively communicate the agency's mission, services, and impact.

Maintain a strong understanding of the agency's target audiences and tailor content to meet their specific interests and needs.

Participate in change in organizational transformations, ensuring successful adoption and alignment with strategic objectives

Engage in technology and innovation by leveraging emerging technologies to optimize processes and enhance customer experiences

Proactively manage relationships with key stakeholders internally and externally

Think strategically about current and future organizational needs

Adapt to shifting priorities

Participate in the comprehensive process of implementing changes, ensuring smooth transitions, effective communication, and minimal disruption

Proactively identify, address, and resolve conflicts to foster constructive dialogue and a productive, collaborative work environment

Analyze issues, make sound judgments, and implement effective solutions to drive positive outcomes

Proactively identify potential challenges and identify preventative solutions

Take part in team collaboration and achieve agency objectives

Effectively convey information, ideas, and expectations to diverse audiences through various channels, ensuring clarity and understanding

Foster an inclusive and equitable environment that values and leverages the strengths of a diverse workforce

Ensure exceptional customer service by proactively addressing needs and expectations

Demonstrate self-awareness and empathy to effectively manage relationships, build trust, and foster productive interactions

Uphold the highest standards of ethical conduct and professional integrity in all actions and decisions

Maintain and apply an understanding of relevant technologies and digital tools to optimize performance and drive innovation

Non-Competitive Minimum Qualifications
Minimum Qualifications
Six (6) years of experience* in public relations, social media, and digital communications.

Associate’s, Bachelor’s, or Master’s degree in Communications, English, Public Relations, Social Media, Digital Communications, or similar degree, substitutes for two (2), four (4), or five (5) years of experience.

Preferred Qualifications

Ability to initiate and maintain relationships across a diverse set of stakeholders.

Proven experience in content creation, copywriting, and editing for digital and traditional marketing channels.

Experience in developing content for video scripts and other multimedia formats.

Excellent research, analytical, and critical thinking skills.

Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

Exceptional attention to detail and a commitment to producing high-quality work.

Familiarity with the mission and services of the NYS Department of Labor a plus.

Additional Comments
Candidates with no previous state service will begin at the starting rate of the salary range listed above.

If you are a current NYS employee and have questions regarding salary, please contact the Business Services Center (BSC): 518-457-4272, BSCHR@ogs.ny.gov.

Telecommuting is available and can be discussed during the interview.

NYS Department of Labor does not participate in E-Verify and does not sponsor visa applications.

Employment at the Department of Labor is contingent upon the maintenance of a valid work authorization and necessary documentation to work legally in the United States.

Please note: Due to operational requirements and funding considerations of various divisions/positions, there could be occasions in the future where unit assignments may change. Should this occur, it will not impact your title, salary or location.

We Offer a Comprehensive Benefits Package, Including

13 paid holidays, 5 personal days, and a minimum of 13 vacation days per year

Paid sick leave (CSEA and PEF employees- 13 days; M/C employees- 8 days plus free enrollment into the Income Protection Program for short-term and long-term disability coverage).

Choice of several affordable and competitive health insurance plans

Dental and vision insurance plans at no additional cost

Membership in the NYS Employee’s Retirement System

NYS Deferred Compensation Investment Plan

Eligibility to apply for Public Service Loan Forgiveness (PSLF) (full-time employees)

Eligibility to apply for tuition reimbursement for qualifying employees and courses

Paid Parental Leave

Our mission is to provide outstanding services to our customers - the workers and business that call New York home. We help New Yorkers find careers they will love. We build and support New York’s businesses. We empower and protect New York’s workers. To learn more about our mission and the exciting work of the DOL, please visit: https://dol.ny.gov/about-us

DOL is committed to fostering employee engagement and work-life balance. We offer telecommuting and alternative work schedules to eligible employees. Eligible employees may be approved to telecommute, if operationally feasible, up to 2 days per regular work-week, and not to exceed 4 days per two-week pay period. Telecommuting can be discussed at the time of interview. Our exciting training and development opportunities, including Coursera and our formal Employee Recognition Program allow us to develop, recognize, and celebrate our workforce.

Please note that specific benefits and programs may vary based on negotiating unit, current contract, length of State service, and program area.

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