Retail Media Manager

Retail Media Manager

Entrepreneurial | Expert | Exclusive | Empowering
We are entrepreneurial growth agents for our clients and our company. With deep roots in Kroger's ecosystem, we bring unparalleled expertise navigating the retailer's strategy, systems, and decision-making. We operate exclusively at Kroger, master's at navigating strategy, systems, and decision-making. As an employee-owned company, we foster a culture that empowers and engages our people.
three sixty Merchandising Solutions specializes in the strategic expansion of CPG product portfolios at Kroger, America's leading grocery retailer. We provide a wealth of merchandising expertise and vast capabilities in all facets of grocery retailing.
POSITION SUMMARY:
As the Retail Media Manager, you will help lead the day-to-day activation, optimization, reporting and operational execution of Retail Media and Shopper Marketing campaigns within the Kroger ecosystem. This is a hands-on execution role. The right candidate must be experienced and comfortable working directly in retail media platforms, managing campaigns and translating results into clear client recommendations. You will be one of the first hires on a brand-new practice and will work with the Head of Retail Media and play a defining role in shaping how three sixty delivers Retail Media for CPG clients at Kroger. This role is ideal for a hands-on Retail Media practitioner who is passionate about building a new practice inside an established and growing organization. This role focuses on five critical areas: 1. Campaign Management, 2. Reporting and Analytics, 3. Client Engagement, 4. Cross Functional Collaboration, 5. Creative Coordination, 6. Practice Building.
POSITION QUALIFICATIONS:
3–5+ years of hands-on campaign activation experience in Retail Media, shopper marketing, digital media, or CPG eCommerce, including direct experience with Kroger Precision Marketing (KPM), 84.51°, or related Kroger ecosystem tools.
Strong analytical orientation with the ability to translate campaign performance and Retail Media KPIs — including ROAS, incrementality, household penetration, sales lift, and basket metrics — into clear, actionable business recommendations.
Ability to communicate clearly and professionally with clients, internal stakeholders, external partners, and senior-level audiences.
Ability to learn and work across evolving technologies, web-based applications, Retail Media platforms, and Kroger ecosystem tools.
Proficient in Microsoft Office applications, including Outlook, Excel, PowerPoint, Teams, and SharePoint.
Highly motivated self-starter with strong follow-through, attention to detail, and the ability to manage multiple priorities, deadlines, campaigns, and workstreams with minimal supervision.
This is a Hybrid role requiring 2–3 days on site in our Newport, Kentucky office with occasional travel to client meetings, Kroger HQ, Kroger Divisions, and industry events.
4-year degree in Marketing, Business, Analytics, Communications, or equivalent education.
DESIRED PREVIOUS JOB EXPERIENCE:
Experience operating across additional Retail Media platforms, including Amazon Ads, Walmart Connect, Criteo, Instacart, Pacvue, Skai, or similar platforms.
Experience in a brokerage, agency, CPG, Kroger, 84.51°/KPM, retail, grocery, or CPG services environment.
Experience using Microsoft Power Platform tools, including Power BI, Power Automate, and Copilot Studio, to support reporting, automation, and data visualization.
AI and Automation experience a plus
MINIMUM PHYSICAL ABILITIES:
Must be able to perform essential job functions of this position with or without reasonable accommodations
COMPETENCIES/SKILLS:
Adaptability – Adjusts quickly to changing priorities, processes, and environments.
Relationships – Builds collaborative relationships with stakeholders to achieve goals.
Building Trust – Earns confidence through credibility, consistency, and sound judgment.
Communication – Communicates clearly and effectively across audiences and situations.
Customer Focus – Understands and prioritizes client and Kroger needs.
Decision Making – Analyzes information and makes timely, well-reasoned decisions.
Inclusion – Values diverse perspectives and fosters an inclusive environment.
Initiative – Proactively advances objectives and delivers results.
Self-Starter – Prioritizes and executes effectively with minimal supervision.
Work Standards – Takes ownership and delivers quality results.