Lifecycle Marketing Leader – CRM & Automation

Backroads, Inc. is seeking a strategic, guest-centric Lifecycle Marketing Manager in Berkeley, CA.
You will lead the lifecycle strategy across the guest journey, from inquiry to repeat travel and advocacy, ensuring timely, relevant communications that deepen loyalty. You’ll work with Analytics and cross-functional teams to drive engagement, retention and growth while overseeing CRM operations, segmentation, and multi-channel journeys.

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