Art Director

Design

Develop creative concepts and visual systems for integrated marketing campaigns from initial brief through final execution.
Translate campaign strategies and organizational goals into compelling visual storytelling across every channel.
Design and oversee high-quality creative across marketing campaigns, collateral, and brand experiences.
Lead art direction for photography, video, illustration, motion graphics, and other visual storytelling, partnering with internal teams and external collaborators.
Ensure creative excellence across all deliverables, including digital advertising, social media, websites, email, print, out-of-home, environmental graphics, signage, presentations, publications, and event experiences.
Help evolve and steward the PHS visual identity, ensuring consistency while thoughtfully expanding the brand across new initiatives.
Maintain exceptional attention to typography, composition, accessibility, and overall design quality.
Team Management + Leadership

Conduct design review and status meetings, mentor direct reports, perform regular check-ins and yearly performance reviews
Provide thoughtful creative direction and constructive feedback that elevates the work of designers, photographers, videographers, and freelancers
Manage and balance two work pipelines:
Internal creative requests from across the organization
Marketing content, social, and campaigns
Partner closely with Marketing, Communications, Development, Programs, Events, and external agencies or vendors to develop effective creative solutions
Present work confidently, articulating the rationale behind visual and conceptual decisions
Foster a collaborative, idea-driven creative culture that encourages experimentation while maintaining high standards
Build and maintain a network of creative freelancers and artists for special projects
Administrative + Organizational

Manage creative projects from concept through production, balancing quality, timelines, budgets, and organizational priorities
Build and encourage best practices for efficient workflow and proper file organization
Develop and maintain strong relationships with vendors from cost negotiation to production
Process invoices and engage in financially efficient methods for printing, supplies and services
Qualifications/Specification

Minimum degree required: Bachelor's degree in Graphic Design, Multimedia, or similar
5-7 years of progressive design experience in branding, advertising, or creative agencies, including experience leading integrated campaigns and managing creative teams
Licenses/Certifications: Graphic Design, Multimedia, or similar
Knowledges, Skills, Abilities Required for Success:
Strong conceptual thinking with the ability to develop creative ideas from insight through execution
Deep understanding of integrated marketing campaigns across digital, print, social, experiential, and out-of-home channels
Proficient in industry-standard creative software, such as Adobe CS (InDesign, Illustrator, Photoshop), Figma, Canva
Strong awareness of contemporary design, visual culture, and emerging creative trends, with excellent judgment about what is appropriate for the PHS brand
Experience working on print projects and preparing clean, production-ready print files, with proficiency and a solid understanding of pre-press best practices
Experience working on digital projects from conception to launch, this may include websites, apps, etc.
Strong sense of typography and design, especially within editorial and wayfinding contexts (event experience a plus)
Ability to art direct designers, photographers, videographers, illustrators, and other creative partners
Experience presenting creative work and articulating design decisions to non-design audiences
Excellent attention to detail and accuracy
Excellent written and verbal communication skills
Organized, deadline-oriented, and able to manage budgets
Ability to work independently, as a team member and team leader
Commitment to the mission of the Pennsylvania Horticultural Society and PHS Values
Strong portfolio demonstrating conceptual thinking, exceptional craft, and integrated campaign work across print and digital media
Additional Skills Considered a Plus

Custom illustration
Video, photography, or motion graphics experience
Physical Demands

This is largely a sedentary role that requires looking at a computer screen for extended periods of time; however, some physical demands are required.
Standard Hours (including travel, evening, and weekend hours): PHS's standard office hours are 9 AM to 5 PM at team member's designated workspace. Some teams and positions work alternate hours because of the nature of their role at PHS. Your Business Unit's Working Norms document will identify alternative hours, if applicable.
Flower Show Requirements: Hours preparing for the show and the duration of the show may not follow your regular work schedule. Your Flower Show schedule will depend upon your regular position or your temporary position supporting the Flower Show. You may be required to stand for long periods of time, do extensive walking, and lift up to 25 pounds.
EEO Statement

At PHS, we value a diverse, inclusive workforce and we provide equal employment opportunities for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.