Senior Director, Brand Lead, IBSRELA

Ardelyx is a commercial-stage biopharmaceutical company focused on redefining treatment approaches for patients with significant unmet medical needs. By combining scientific innovation with a collaborative, purpose-driven culture, we strive to create meaningful impact for patients.

Team Ardelyx is united by a shared mission and guided by our core values: Passionate, Fearless, Dedicated, and Inclusive.

We foster an inclusive environment where employees are respected, supported, and empowered to make an impact — both within our company and in the lives of patients we serve..

Position Summary:
The Senior Director, Brand Lead, Gastroenterology will be responsible for the overall brand strategy and marketing execution for our key product in the company’s Gastroenterology therapeutic area. This leader will evolve the brand’s vision and strategic focus, drive integrated marketing efforts, and oversee the thought leader engagement strategy, ensuring cohesive communication across healthcare professionals (HCP), patients and the broader medical community.

Responsibilities:
Brand Strategy & Leadership

Lead the evolution and execution of the brand vision, positioning, and market strategy through annual brand planning process

Drive brand awareness and demand generation across all HCP and Consumer marketing strategies, tactics, and execution throughout all personal promotion and digital channels

Represent brand level initiatives, workstreams, and results at weekly, monthly, quarterly business review meetings

Partner cross-functionally with Medical Affairs, Market Access, Sales, Sales Training, Commercial Operations, and Corporate Communications to ensure strategic pull through across messaging, data generation, and commercialization efforts

Serve as the primary brand champion, ensuring consistency across all internal and external touchpoints

Oversee brand performance metrics and market insights to drive brand strategy, data-driven decisions, and optimize ROI

Oversee marketing budget, and ensure all marketing programs and campaigns support overall strategy, are executed effectively with a strong ROI, and are within budget

Manage external agency and vendor partnerships to maximize execution and manage budget appropriately

Team Management

Lead, mentor, and develop a high-performing team by setting clear goals and aligning team efforts with business objectives for the HCP Marketing, Patient Marketing, and Thought Leader Engagement functions

Foster collaboration, accountability, and professional development across the team

Marketing Strategy & Execution

Lead development of cross-functionally aligned brand plan, and foster strategically aligned functional execution of innovative HCP and DTP tactics, based on market insights

Partner with multi-channel marketing team to develop media / NPP strategy and initiatives, ensuring alignment between patient and HCP initiatives

Drive content creation and promotional materials in compliance with regulatory and medical review processes

Collaborate with analytics and insights teams to continuously evaluate campaign effectiveness and refine strategies

Thought Leader & Stakeholder Engagement

Build and maintain strategic relationships with key opinion leaders (KOLs), professional societies, and advocacy groups through close partnership with Thought Leader Liaison team

Oversee advisory boards, speaker programs and congress activities to position our brand as the therapy of choice within its category

Partner with Medical Affairs to ensure a scientifically grounded and compliant approach to external engagement and RWE evidence generation

Qualifications:

Bachelor’s degree, advanced degree (MBA) strongly preferred, with 10+ years of progressive marketing or brand leadership experience in biotech, pharmaceutical or specialty healthcare or equivalent experience

Demonstrated success leading commercial strategy for a launched or early-stage marketed product in a competitive therapeutic area

Strong verbal and written communication skills to address Commercial leadership and Executive audiences

Proven ability to manage and develop teams

Strong understanding of regulatory and compliance frameworks governing biopharma marketing

Strategic and analytical mindset with operational discipline

Collaborative and influential leader who thrives in a matrix environment

Entrepreneurial spirit with a bias for action and innovation

High emotional intelligence and executive presence

Gastroenterology experience preferred or relative disease state/market knowledge

Digital marketing experience a plus

Travel Requirements:

Up to ~40% travel as required to meet business needs.

The anticipated annualized base pay range for this full-time position is $266,000 - $325,000. Ardelyx utilizes industry data to ensure that our compensation is competitive and aligned with our industry peers. Actual base pay will be determined based on a variety of factors, including years of relevant experience, training, qualifications, and internal equity. The compensation package may also include an annual bonus target and equity awards, subject to eligibility and other requirements.

Ardelyx also offers a robust benefits package to employees, including a 401(k) plan with generous employer match, 12 weeks of paid parental leave, up to 12 weeks of living organ and bone marrow leave, equity incentive plans, health plans (medical, prescription drug, dental, and vision),life insurance and disability, flexible time off, annual Winter Holiday shut down, and at least 11 paid holidays.

Ardelyx is an equal opportunity employer.

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