Senior Salesforce Marketing Cloud Consultant

About The Role

In this role, you will take ownership of Salesforce Marketing Cloud environments, ensuring reliable, secure, and high-performing marketing operations at enterprise scale. As part of SoftServe’s Salesforce Center of Excellence, you will work with global clients and a large expert team to design and optimize data-driven, multi-channel customer journeys.
In this role, you will take ownership of Salesforce Marketing Cloud environments, ensuring reliable, secure, and high-performing marketing operations at enterprise scale. As part of SoftServe’s Salesforce Center of Excellence, you will work with global clients and a large expert team to design and optimize data-driven, multi-channel customer journeys.
Responsibilities

Lead client discovery and advisory sessions to assess marketing technology needs and translate business objectives into Marketing Cloud architecture and solution designs
Design and implement multi-channel customer journey strategies using Journey Builder and Automation Studio, aligning technical solutions with client business goals across email, SMS, push, and social
Architect and build advanced, personalized campaigns using AMPscript, SSJS, and dynamic content, establishing reusable patterns and best practices for client teams
Define and govern data architecture strategy within Marketing Cloud, including Data Extensions, Contact Builder, segmentation models, and integration data flows
Design and lead implementation of Marketing Cloud Connect and third-party integrations (Sales Cloud, Service Cloud, Data Cloud, CDPs) via REST/SOAP APIs, ensuring scalable, unified customer data architecture
Establish platform governance frameworks, security models, and compliance standards (CAN-SPAM, GDPR, CASL) tailored to client regulatory requirements
Conduct platform health checks, deliverability audits, and performance optimization assessments, delivering recommendations and roadmaps to clients
Own pre-sales activities, including solution scoping, effort estimation, and proposal development for prospective Marketing Cloud engagements
Facilitate workshops and training sessions with marketing, analytics, and engineering stakeholders to drive adoption, alignment, and best-practice usage
Requirements

6+ years of hands-on experience with Salesforce Marketing Cloud, including 4+ years in a client-facing consulting or solution architecture capacity, ideally with prior experience leading engagements as a senior or lead consultant
Salesforce Marketing Cloud Consultant and/or Administrator certification; candidates must hold at least one, with both considered a strong advantage
Deep expertise across Marketing Cloud Studios and Builders — Email Studio, Journey Builder, Automation Studio, Mobile Studio, Contact Builder
Advanced skills in AMPscript, SSJS, and SQL, with proven experience designing complex personalization logic, automation workflows, and data models
Proven track record designing and leading Marketing Cloud Connect and third-party integrations (Sales Cloud, Service Cloud, Data Cloud, CDPs) via REST/SOAP APIs
Demonstrated experience defining data governance, segmentation strategy, and data hygiene standards at an enterprise, multi-client scale
Strong grasp of email deliverability, compliance frameworks (CAN-SPAM, GDPR, CASL), and marketing automation strategy, with ability to advise clients on best practice
Experience in solution scoping, technical proposal writing, and pre-sales support
Excellent stakeholder management and communication skills
Proficiency in advising senior technical and business audiences and leading cross-functional workshops
SoftServe is an equal opportunity employer. Qualified applicants will receive consideration regardless of race, color, ancestry, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, citizenship, disability, health condition, marital or family status, veteran status, or any other characteristic protected by applicable law.

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