Social Media Coordinator

Social Media Coordinator
Part-Time | $22/hr | 20-30 Hours/Week | Boerne & San Antonio, TX

About Sunny's
Sunny's is an elevated brunch and bar concept defined by intentional design, a refined atmosphere, and a distinctive brand identity. As we continue expanding within the San Antonio market, we are investing in a digital presence that builds anticipation, strengthens local visibility, fosters community, and reflects the full Sunny's experience.

We're seeking a creative, organized, and digitally savvy Social Media Coordinator to manage the online presence of Sunny's and our evening concept, After Hours, across social media, local business platforms, and digital guest touchpoints.

Position Summary
The Social Media Coordinator is responsible for managing the day-to-day social media and online presence of Sunny's and After Hours.

This role combines content planning, social publishing, community engagement, digital listing management, performance reporting, creative direction, and content production coordination. The Social Media Coordinator will work directly under the Marketing Director and manage the videographer's production schedule, priorities, and deliverables.

The ideal candidate understands that digital presence management extends beyond posting content. They understand audience behavior, platform culture, local search visibility, brand voice, performance metrics, and how each online interaction shapes the guest experience.

This is an excellent opportunity for someone looking to grow into a larger social media management, digital marketing, creative direction, or brand management role.

Key Responsibilities
The Social Media Coordinator is responsible for managing and maintaining:

Instagram

TikTok

Facebook

Facebook Groups

Nextdoor

Google Business Profiles

Apple Maps and Apple Business Connect

Yelp

The Social Media Coordinator is responsible for ensuring these platforms remain accurate, active, aligned, and consistent with Sunny's and After Hours' brand standards.

Social Media Management & Publishing

Execute social media content across Instagram, TikTok, Facebook, Facebook Groups, and Nextdoor

Schedule and publish approved content according to established content calendars

Maintain platform consistency and brand alignment across all channels

Ensure social platforms remain active, polished, and engaging

Write platform-specific captions that reflect the distinct voices of Sunny's and After Hours

Confirm all posts, captions, covers, tags, links, and publishing details are accurate before posting

Maintain an organized publishing schedule and reliable content buffer

Content Planning & Strategy

Develop weekly content plans for Sunny's and After Hours

Build content calendars based on marketing priorities, campaigns, promotions, events, and business needs

Develop original concepts, scripts, storyboards, shot lists, and creative directions

Identify platform trends, audience opportunities, and culturally relevant content concepts

Contribute ideas for monthly high-impact or highly shareable content initiatives

Prepare captions, cover concepts, calls to action, talent needs, props, locations, and production requirements before filming

Use performance data to improve future content recommendations and publishing decisions

Community Engagement

Manage public-facing interactions across social platforms

Respond to comments, tags, mentions, and community conversations

Engage thoughtfully with followers, guests, local businesses, creators, and community partners

Monitor audience feedback and surface meaningful insights to the Marketing Director

Support reputation-building efforts through consistent and brand-aligned communication

Help strengthen brand loyalty through timely and intentional engagement

Stories & Real-Time Content

Maintain consistent weekday story activity for Sunny's and After Hours

Create visually cohesive story content using approved photography, video, graphics, and templates

Share behind-the-scenes moments, updates, promotions, events, and campaign support content

Repurpose approved user-generated content and tagged posts

Ensure story content remains current, polished, and aligned with each concept’s brand identity

Online Presence Management

Manage and maintain Sunny's and After Hours listings across Google, Apple, and Yelp

Ensure business names, addresses, hours, links, menus, photos, descriptions, and other listing details remain accurate

Publish regular updates, photos, promotions, events, and business information where applicable

Monitor guest reviews, listing activity, platform notifications, and account health

Coordinate review responses and flag sensitive guest concerns to leadership

Identify duplicate, inaccurate, outdated, or unauthorized listings and assist with corrections

Monitor local search visibility and recommend improvements to strengthen each location’s digital presence

Ensure new promotions, menu changes, events, and operating updates are reflected across relevant platforms

Local Community Marketing

Execute Facebook Group and Nextdoor content initiatives

Support local awareness campaigns, hiring efforts, events, promotions, and announcements

Adapt messaging for different community audiences and platforms

Identify relevant local groups, conversations, partnerships, and visibility opportunities

Help strengthen neighborhood-level awareness across Boerne and San Antonio

Content Production Management

Manage the videographer's production workflow, priorities, schedule, and deadlines

Coordinate filming dates, locations, talent, props, products, and operational needs

Provide the videographer with approved concepts, scripts, storyboards, shot lists, and creative direction before filming

Attend and direct on-site filming sessions for Sunny's and After Hours

Ensure talent, locations, food, beverages, and supporting materials are prepared before production begins

Provide clear creative and brand direction during filming

Review first drafts and prepare organized, consolidated feedback

Track revisions and confirm final videos and photography are delivered by established deadlines

Ensure all captured content supports campaign objectives, publishing needs, and Sunny's brand standards

Maintain an organized production calendar that supports consistent publishing and a two-week content buffer

Reporting & Performance Tracking

Complete daily reporting on social media activity, publishing, engagement, online listings, and active priorities

Prepare weekly reports summarizing content performance, audience engagement, platform activity, production progress, and key findings

Prepare monthly reports identifying performance trends, strongest content, opportunities, challenges, and recommended next steps

Track relevant metrics across social media, Google, Apple, Yelp, Facebook Groups, and Nextdoor

Monitor follower growth, reach, views, engagement, shares, watch time, reviews, listing activity, and other assigned performance indicators

Use reporting insights to improve content planning, publishing decisions, community engagement, and online visibility

Maintain accurate trackers, calendars, reports, and supporting documentation

Meetings & Team Coordination

Attend and participate in weekly marketing and content meetings

Present content plans, reporting insights, production updates, priorities, and outstanding needs

Coordinate closely with the Marketing Director, videographer, restaurant leadership, and on-site teams

Communicate schedule changes, production needs, delays, risks, and approval requirements promptly

Maintain clear accountability across planning, filming, editing, approvals, publishing, and reporting

Follow established approval processes and ensure content is submitted with sufficient time for review

Required Qualifications

2-4 years of experience managing social media, digital marketing, online business listings, or content production for a brand, agency, restaurant, hospitality business, or creator

Strong understanding of Instagram, TikTok, Facebook, Facebook Groups, Nextdoor, and emerging social media trends

Experience managing or updating Google Business Profiles, Apple Maps, Yelp, or similar local business platforms

Excellent written communication and copywriting skills

Experience developing content calendars, captions, creative concepts, and platform-specific messaging

Experience coordinating content production, creative workflows, or videographers

Ability to provide clear creative direction, manage deadlines, and hold production partners accountable

Comfortable reviewing performance metrics and preparing organized reports

Strong project management and organizational skills

Comfortable receiving feedback and working within structured approval processes

Strong attention to detail and commitment to brand consistency

Availability to work in person across Boerne and San Antonio

Availability to attend weekday shoots, occasional weekend activations, and Friday or Saturday evening filming for After Hours when required

Skills & Competencies

Social Media Management

Digital Presence Management

Google, Apple, and Yelp Listing Management

Community Management

Copywriting and Brand Voice Development

Content Planning and Creative Thinking

Creative Direction

Content Production Management

Performance Reporting and Analysis

Trend and Audience Awareness

Project and Time Management

Team Coordination and Leadership

Communication and Collaboration

Attention to Detail

Customer Engagement

Adaptability and Problem Solving

Work Schedule & Reporting Structure
Schedule

Part-Time, 20-30 hours per week

Flexible scheduling based on content calendars, reporting requirements, production deadlines, campaigns, and shoot schedules

Regular in-person availability required across Boerne and San Antonio

On-site availability required for content shoots, production days, meetings, and marketing activations

Occasional evening and weekend availability required for After Hours content, events, and special campaigns

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