Brand Content Strategist - Part-Time

Public Locomotion is an Oakland-based footwear startup preparing to launch the Arc, an everyday trainer designed around the foot’s natural function.

We’re looking for a creative, resourceful person to work directly with the founder on social media, short-form content and community engagement. This is a hands-on opportunity to help shape the voice of an emerging consumer brand and build meaningful portfolio work.

What you’ll do

Brainstorm social concepts, hooks and recurring content formats

Help plan and manage our content calendar

Film short-form content with our founder and products

Edit Reels, TikToks and other social content

Write captions and prepare posts for publishing

Respond to routine comments and DMs in the brand’s voice

Track performance and help identify what is resonating

Support other creative projects related to the launch

What we’re looking for

Strong interest in social media, content creation and consumer brands

Comfortable filming and editing short-form video

Clear writing and communication skills

Creative, dependable and open to feedback

Comfortable working directly with a founder in an early-stage environment

Interest in footwear, fitness, movement or wellness is a plus

Able to work in person in Oakland for regular filming sessions

Details

Part-time, hourly W-2 position

$25-$35 / hr based on experience

Approximately 15-20 hours per week

Hybrid, with regular in-person work and filming in Oakland

Flexible schedule that can accommodate classes

Opportunity to earn a performance bonus

Potential to extend based on performance and business needs

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