Digital Marketing Manager

Our client is searching for a Digital Marketing Manager who thrives at the intersection of creativity and analytics.

This isn't a role where you'll simply manage agencies or coordinate projects. You'll own the digital marketing strategy, optimize performance across multiple channels and create campaigns that generate measurable business results.

If you enjoy testing ideas, analyzing data, improving conversions and creating engaging content, you'll love this opportunity.

This is not a social media-only or content marketing role. We’re looking for someone with hands-on experience in SEO, SEM, paid media, analytics and conversion optimization who also enjoys creating compelling digital content.

What You'll Own

Develop and execute digital marketing strategies that increase brand awareness, website traffic and lead generation

Own SEO and SEM initiatives to improve organic rankings and maximize paid search performance

Plan, launch and optimize Google Ads, Meta Ads and other paid media campaigns

Analyze campaign performance using Google Analytics, GA4 and other reporting tools

Execute A/B testing across websites, landing pages, email campaigns and digital advertising to improve conversion rates

Develop remarketing campaigns that increase engagement and generate qualified leads

Manage website content and collaborate on ongoing UX improvements

Create compelling digital content across websites, blogs, email campaigns and social media platforms

Coordinate photography and videography projects to ensure a consistent, high-quality brand presence

Manage the company's social media strategy across multiple platforms

Monitor marketing KPIs and provide recommendations based on campaign performance and customer behavior

Partner with leadership to identify opportunities for growth through new marketing channels and emerging technologies

Stay current on AI marketing tools, digital trends and best practices to continually improve marketing effectiveness

What We're Looking For

5+ years of experience leading digital marketing initiatives

Strong knowledge of SEO, SEM and paid digital advertising

Experience managing Google Ads, Meta Ads and Google Analytics

Hands-on experience with A/B testing, conversion rate optimization and marketing analytics

Experience with remarketing campaigns and audience segmentation

Ability to create compelling written and visual marketing content

Experience coordinating photography, videography and creative production

Strong understanding of website optimization, landing pages and user experience

Excellent project management and organizational skills

Comfortable working in a fast-paced entrepreneurial environment where priorities evolve quickly

Bonus Points

Experience with HubSpot or another CRM and marketing automation platform

Experience with WordPress or similar CMS platforms

Familiarity with AI marketing tools

Commercial real estate, hospitality, private equity or lifestyle brand experience

Why This Opportunity?

Join a growing investment and development firm with a strong entrepreneurial culture

Own the digital marketing function and have a direct impact on business growth

Work closely with executive leadership in a highly visible role

Opportunity to blend creativity with data-driven decision making

Beautiful Uptown Dallas office with an in-person collaborative environment

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