Social Media Editor

Overview
We’re supporting an iconic brand to launch a culture-focused cannabis property blending hip‑hop, smoking culture, and the lifestyle around both. As Social Editor you’ll set the tone from day one, shaping the voice, driving growth, and building a loyal audience. You’ll create platform‑native content daily, spot cultural moments first, and keep the brand ahead of the conversation.

Responsibilities

Develop and execute a social strategy for the new brand on Instagram and TikTok.

Create and publish 9+ pieces of content daily, focusing on high‑performing, platform‑native formats.

Design posts in Photoshop and other creative tools.

Monitor cultural conversations around hip‑hop, smoking culture, and lifestyle, turning them into timely content.

React quickly to breaking moments—sometimes nights and weekends.

Collaborate with branded social and design teams to ensure quality output.

Partner with the Short Form Video team to execute high‑performing short‑form video content.

Use analytics tools such as Instagram Insights and Measure Studio to track performance and inform strategy.

Qualifications

3–4 years in social media, ideally in culture‑driven media or brand accounts.

Deep platform knowledge of Instagram, TikTok, X/Twitter, and Facebook.

Highly proactive, self‑sufficient, and collaborative.

Photoshop fluency—able to create formatted content independently.

Strong understanding of journalism guidelines and integrity.

Deep knowledge of hip‑hop and related lifestyle/culture.

Proven track record running social media for a brand or media outlet.

Ability to interpret social data to make content decisions.

Preferred

Agency experience, especially working with brand clients.

Experience in the music or cannabis industries.

Equal Opportunity Employer
Low Battery is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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