Marketing Manager B2B / SMB

Integrated Marketing Manager

B2B / SMB

We are seeking a contract Integrated Marketing Manager to support New Verticals merchant acquisition efforts. This role will own non-paid marketing workstreams focused on merchant awareness, installs, and activation across partner marketing, content, SEO, trade media, and creative strategy.
Key Responsibilities
Own the Shopify partner marketing workstream, including email retargeting campaigns, App Store optimization, and co-marketing coordination.
Develop content and messaging for the SMB retail audience, including case studies, merchant testimonials, and blog content.
Build and manage content syndication and trade media placements.
Develop a paid creative testing roadmap with the paid media team and creative agency.
Manage SEO and content agency workstreams, including agency relationships, deliverable quality, and timelines.
Coordinate across paid media, CRM, Brand, and external agencies to ensure integrated campaign execution.
Required Qualifications
46 years of experience in B2B or SMB marketing, content marketing, or integrated marketing.
Experience in a high-growth technology or marketplace company.
Experience owning content and partner marketing workstreams from brief through execution.
Experience managing creative and agency partners.
Experience with the Shopify merchant ecosystem or SMB e-commerce platforms.
Strong writing and messaging skills.
Ability to manage multiple workstreams simultaneously.
Experience with SEO, AEO, and landing page optimization.
Strong organizational and prioritization skills.
Bias for action and ability to work in a fast-moving environment.
Preferred Experience
Experience with SMB retail, restaurant, or local business audiences