US PR Associate

Digital PR Associate

As a Digital PR Associate you will support the Head of PR and Senior PR Associate ensuring all your campaigns achieve KPIs at Rise at Seven. You will be an integral part of the team managing media relations on a set amount of accounts based in the US.
Objectives

To land links and media placements on websites
Own the results for PR campaigns
Understand what stories and content press like to cover
Understand what stories and content the industry creates and gets talked about/linked to
Be aware of what competitors are doing to land links and media placements
Spot opportunities to deliver above and beyond the link target or spot new hooks
Understand why we are building links and how it impacts organic
Responsibilities

Deliver regular high-quality backlinks by creating PR and outreach campaigns
Research and contact websites that can provide back-link opportunities
Writing press releases
Send out press releases and contacting press with stories and content
Building relationships with journalists and the media in a range of industries
Building relationships with influencers across industries too including Travel, Fashion and Lifestyle.
Work closely with the content team to steer content strategy to ensure its PR able
You'll create and research stories
You'll create strong media lists
You will continually monitor news and search for coverage opportunities
You will get to know your clients, developing detailed knowledge of their businesses and sectors
You will get to know your clients competitors, developing an overall knowledge of their PR activity and tactics
You will work towards proactively seeking media opportunities for clients outside of any planned work
Use social media to help you grow your media relations, skill set and understanding of the industry
You'll attend and contribute to regular brainstorms and come up with brilliant, creative and innovative ideas for your clients
Gain exposure to the technical aspects of SEO to help develop your understanding of search engines
Keep strategists and your manager up to date on results and struggles
Completing performance reports (PR and social media)
KPIs

To ensure all client KPIs are met on campaigns you are working on
To ensure you have a solid outreach strategy on your campaigns and you are leading this with the PR strategist
Begin to have an active role in raising the profile of the PR team through knowledge sharing and learnings from your outreach
Reporting To

Head of PR
What We Can Offer You

A salary of $50K depending on experience
A generous vacation allowance + public holidays
Vacation loyalty program
Work from anywhere for up to 1 month
Your Birthday off
Christmas and New Year office shut down
Access to health care cover
Company 401(k) program
Enhanced maternity and paternity leave program
Flexible and hybrid working
Bucket list scheme - an opportunity to experience a life dream!
Equal Opportunities

At Rise at Seven we celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all suitably qualified candidates regardless of their race, religious beliefs, age, sex, sexual orientation or disability.