Digital Advertising Specialist

The PPC Advertising Specialist will be responsible for analyzing, strategizing, organizing, and executing all pay-per-click and marketing strategies for Amazon and other marketplaces. Bioworld is looking for someone that is analytical and eager to grow the marketplace segment of Ecommerce.

Responsibilities

Plan, build and implement pay-per-click strategies for Amazon and other marketplaces.

Manage campaign budgets and bids to maximize sales and achieve sales objectives.

Implement strategy to optimize campaigns including optimizing bids, managing keywords, and optimizing product listing pages.

Actively test and analyze keywords, bid management, ad copy, and landing pages.

Monitor daily trends, ROAS and spend across all channels.

Manage and maintain brand store on Amazon.

Develop and maintain knowledge of new or emerging trends within the Amazon and other online shopping space.

Track, report, and provide analysis on all performance metrics for paid marketing campaigns.

Monitor keyword rank and implement marketing programs to maintain rank

Communicate daily/weekly sales with actionable data-insights and feedback.

Communicate key findings to our management team.

Qualifications

Be interested, or well versed, in pop culture to identify with current trends and lifestyle brands which Bioworld represents

Experience in E-Commerce, online marketing preferred

Experience with Amazon Seller Central preferred

Ability to create, analyze, and comprehend marketplace data and sales analytics for use in forecasting, production, and communication with others.

Strong writing, editing and proofreading skills

Exceptional time management skills: ability to organize, prioritize, and manage multiple projects with overlapping goals and objectives.

Exhibit a positive attitude and patience when interacting with internal and external partners

Must be self‑motivated to meet and exceed assigned goals and objectives

Actively listens and participates within a team environment

Adaptable and flexible; responsive and resourceful in a fast-paced, quick turn business model.

Impeccable presentation skills; present/sell to all levels through clear communication and inspiring vision.

Microsoft Software; Word, Excel, PowerPoint, Outlook and Database related programs.

Be able to work independently as well as within a team environment;

Education

4 year BA or BS college degree is desired

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