Director of Marketing

Director of Marketing TRUEWERK is seeking an experienced Marketing Director in Denver, Colorado to lead how our brand shows up in the fieldand how it scales as we grow across direct-to-consumer, wholesale, and enterprise channels. This role partners closely with the CMO, Creative leadership, and cross-functional Team to ensure the brand stays sharp, relevant, and built for the people who rely on it.
As Marketing Director, you own the strategy and execution of integrated marketing that earns attention, builds trust, and drives demand. You understand our customer because you respect the work they doand you make sure everything we put into the market reflects that standard. Every message, campaign, and touchpoint should feel clear, consistent, and true to the craft.
This role calls for a hands-on leader who can set direction and roll up their sleeves to get the work done. You lead through clarity and conviction, make decisions grounded in real insight, and move with urgency. You know how to balance long-term brand building with the immediate need to performand you thrive in a fast-moving, no-ego environment where the work speaks for itself.
Role & Responsibilities
Product Marketing & Positioning
Own product positioning, messaging, and portfolio-level strategy to clearly differentiate TRUEWERK in the market
Collaborate cross-functionally to bring products to life through compelling storytelling that drives both conversion and brand equity
Partner with CMO, Creative, and cross-functional Team members to evolve the TRUEWERK brand and ensure consistent expression across touchpoints
Apply customer, market, and competitive insights to continuously refine positioning and inform product and marketing decisions
Go-to-Market (GTM) & Integrated Marketing
Lead GTM planning across product launches and campaigns, including strategy, calendar, prioritization, and cross-functional alignment
Drive integrated campaigns from concept through launch across channels, ensuring cohesive execution and measurable impact
Guide paid, earned, and experiential efforts to ensure consistency, effectiveness, and alignment to GTM objectives
B2B, Wholesale & Growth Channels
Partner with Sales to drive growth across enterprise (B2B) and wholesale channels through tailored strategies and enablement
Develop channel- and account-specific approaches that support sell-through, partner engagement, and brand presence
Lead brand activation and marketing efforts that build awareness and credibility with trade professionals
Qualifications Must Have
Senior-level marketing background with a consumer brand that has scaled significantly (e.g., 23x growth).
Hands-on exposure to a seasonal omnichannel business, ideally in the Apparel/Footwear or Outdoor/Recreation industries.
Proven track record leading integrated marketing within an omnichannel business, including direct-to-consumer and wholesale/retail.
Background in developing and evolving brand strategy across channels and customer touchpoints.
Strong foundation in consumer insights and voice-of-the-customer inputs to inform brand and marketing decisions.
Hands-on involvement in building or actively participating in go-to-market (GTM) strategy and execution for a consumer brand.
Demonstrated success partnering cross-functionally with commercial teams, including Ecommerce, Wholesale, and Retail.
Preferred
Prior responsibility for leading or managing marketing Team members.
Ownership of, or leadership responsibility for, one or more marketing channels (e.g., social media, PR, ecommerce, paid media, influencer, experiential).
History of working with diverse teams, functions, or geographies.
Familiarity with, or meaningful connection to, trade professionals or workwear-adjacent audiences.
Additional Information TRUEWERK is committed to providing fair and competitive compensation through a combination of base salary and performance-based bonuses. Other benefits include but are not limited to:
Employer-paid medical (HDHP & PPO options) and dental plans
Optional vision, pet, accident, cancer, critical illness, and hospitalization insurance
Company-sponsored life, AD&D, short-term disability, and long-term disability coverage
Affordable coverage for dependents and domestic partners
HSA with monthly employer contribution
FSA, dependent care, and commuter spending accounts
Employee Assistance Program (free mental health, financial, and legal counseling)
Professional development reimbursement program
Volunteer and community-building opportunities
401(k) with company match
Monthly hybrid work stipend
Hybrid working schedule (with great snacks!)
Annual performance bonus
Unlimited PTO policy and paid company holidays
Free workwear for you and discounts for friends and family!
Salary Range: $155,000 - $175,000 base salary + bonus
Applications for this role are expected to be accepted through May 22, 2026
TRUEWERK is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at TRUEWERK are based on business needs, job requirements, and individual qualifications, without regard to race, color, age, religion, family or parental status, pregnancy, sex, gender identity, sexual orientation, national origin, disability, genetic information, or any other protected characteristic as outlined by federal, state, and local laws.