Organic Content Lead (Short-Form Video & Social)

Organic Social Media Manager

Most brands treat organic social as a nice-to-have and buy their growth with ads. We buy ads too. But we believe Do Amore is one of the rare brands where organic can be a real growth channel, and we're hiring one person to own that bet.
Our raw material is proposals, tears of joy, custom ring builds, and wells being drilled in 14 countries. Emotional gold that most brands would kill for. Your job: turn it into reach we don't have to pay for.
Do Amore is a direct-to-consumer ethical engagement ring and wedding band brand that believes products that symbolize love should not hurt the world; they should help the world. Every Do Amore ring brings a person access to clean water. This way, a couple can use their life-changing day to change a life forever. To date, we've helped fund clean water for 22,183 people, and we're just getting started.
The team is lean by design. Every person here owns real outcomes, not just tasks. We sell beautiful rings to customers in one of the most emotional moments of their lives, and we treat that responsibility seriously.
This is a growth role, not a posting role. You'll own Instagram and TikTok end to end, and you'll be judged on organic reach, follower growth, and (ultimately) customers who found us through your content. Views are the input; rings sold without ad spend is the output.
• Concept, shoot, edit, and publish short-form video daily-to-near-daily — hooks, retention, trends, series formats
• Develop repeatable content engines: proposal reactions, ring-build POVs, well-reveal moments, founder story
• Study analytics obsessively; double down on what works, kill what doesn't, report on it plainly
• Turn customers into content: UGC pipelines, love-story features, creator collabs
• Use AI strategically to 2X your output
• Work directly with the founder (ideas ship in days, not quarters)
We're looking for someone who has already done this, at least once, somewhere:
• You've grown an account (personal, creator, or brand) from small to big, organically, and you can show the receipts: follower curves, view counts, what you posted and why it worked
• You shoot and edit yourself (CapCut, Premiere, or similar). You are the production team
• You think in hooks and packaging, not captions and calendars
• You can articulate why something went viral (not just that it did)
• Bonus: weddings, jewelry, luxury, or mission-driven brands
If your background is "managed social media for a brand" but the growth came from ads, this probably isn't the fit. If you've made things blow up organically, we want to talk (even if your resume is unconventional).
Full creative ownership, no committees, a founder who wants big swings, a 100% founder- and employee-owned team, and a product that lets you say: "this ring changed two lives — theirs, and someone's 8,000 miles away."
Location: In-person at our HQ in Houston.
Do Amore is an equal opportunity employer. We hire for ability, character, and fit with our mission. Nothing else.
Include with your application:
Why you want to work with Do Amore
2–3 pieces of content you're proudest of
Three video ideas you'd make for Do Amore in week one (one sentence each)
Applications without proof of organic growth won't be considered. The work is the resume.