Graphic Designer Brand Creative

Position Summary
The Graphic Designer is a creative, detail-oriented professional responsible for owning and

executing all visual brand output across digital and print channels. This role drives end-to-end

design production from concept to delivery, spanning email marketing campaigns, social media

content, and brand collateral for Gold Spectrum, as well as our sister company The Smoky

Grass Station.

Key Responsibilities

Design and produce all visual assets including packaging, labels, digital ads, social media graphics, email templates, print materials, and internal brand collateral

Contribute to the creative execution of email marketing campaigns, designing high-converting templates, managing layout and visual strategy, and optimizing for engagement and deliverability within Klaviyo

Create platform-specific social media content (Instagram, Facebook, X, TikTok) that drives audience growth, engagement, and brand awareness

Maintain absolute brand consistency across every customer-facing touchpoint, evolving the visual identity as the company scales

Ensure all creative output complies with state and local cannabis advertising regulations, platform content policies, and packaging/labeling laws

Collaborate directly with leadership, marketing, and cross-functional teams to translate business objectives into compelling visual solutions

Manage multiple design projects simultaneously, meeting deadlines without sacrificing quality

Continuously refine creative workflows, templates, and asset libraries to support speed, scalability, and operational efficiency

Stay current on cannabis industry marketing trends, competitor branding, and emerging design tools and techniques

Key Performance Indicators (KPIs)

Brand Consistency: 100% adherence to brand guidelines across all channels and materials

Asset Turnaround Time

Email Campaign Performance: Measurable improvement in open rates, click-through rates, and visual engagement quarter over quarter

Social Media Engagement: Consistent growth in engagement metrics (likes, shares, comments, saves) tied to designed content

Compliance Accuracy: Zero compliance violations across all published creative packaging, digital, and print

Listing & Product Visual Quality: 100% of active SKUs supported with high-quality, optimized product imagery

Project Completion Rate: ≥ 95% of design projects delivered on time and within scope

Revision Efficiency: Average of two or fewer revision rounds per project through clear communication and strong first drafts

Proofing: There should be 100% accuracy in content provided at a project’s final delivery. Proofing should be done by the designer prior to turning in final deliverable

Required Skills & Experience
Adobe Creative Suite proficiency is required, including Photoshop, and Illustrator. Hands-on

experience with email marketing platforms and social media content creation is preferred.

Familiarity with cannabis industry advertising restrictions and compliant marketing practices is

strongly preferred. At least 2 years of professional graphic design experience is expected, but

more is always appreciated.

Bonus Points

Marketing Experience, Motion graphics or video editing (After Effects, Premiere Pro).

Photography or photo retouching. Figma or collaborative design tools. Cannabis compliance experience. Basic SEO knowledge as it relates to visual content.

Age 21+ Required

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