Strategic Marketing Lead: GTM & Product Launches

Caterpillar Inc. in Peoria, IL (onsite) is seeking a Marketing professional to analyze objectives, identify market opportunities, and develop integrated marketing strategies.
You will lead go-to-market efforts for mining offerings, conduct market research, and execute campaigns to drive awareness and growth across products, technology and services. Responsibilities include cross-functional collaboration with product groups, dealers and enterprise teams, measuring campaign impact, and optimizing

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