SEO & AI Search Optimization Specialist

Company Description

Drum Creative is a web design and marketing agency based in Greenville, SC, serving clients in the Upstate and across the region. Led by a StoryBrand Certified Guide, the team focuses on helping businesses clarify their message, strengthen their websites, and improve search visibility. Drum Creative provides services including web design, website development, branding, SEO, digital marketing, video production, and content strategy. For more than 20 years, the agency has helped organizations transform confusing marketing into clear messaging, better online experiences, and stronger digital presence.
Role Description

The SEO Strategist drives Drum Creative’s search visibility, authority, and performance across all digital platforms. This role connects modern SEO strategy with real business outcomes by aligning technical architecture, content strategy, and authority building with client goals. This role goes beyond traditional SEO. It ensures Drum and its clients are discoverable in both Google and AI-powered search experiences by turning messaging, speaking engagements, and thought leadership into long-term search visibility. The SEO Strategist is both strategic and technical, responsible for building systems that generate qualified leads, strengthen authority, and support Drum’s growth flywheel.
Qualifications

Strong understanding of technical SEO, site architecture, and structured data
Deep understanding of AI-driven search and evolving SERP behavior
Optimize for AI Overviews, SGE, and LLM-driven discovery
Develop authority signals including author pages, backlinks, and citations
Ability to translate data into a clear strategic direction
Experience building topical authority through content systems
Strong communication/presentation skills with both clients and internal teams
Experience with SEMrush, Ahrefs, Screaming Frog, GA4, and Google Search Console
Familiarity with WordPress, Elementor, and ACF
Strong understanding of schema markup, Core Web Vitals, and site performance
Experience with structured data frameworks and knowledge graphs
Familiarity with LLM search behavior and AI search tools
8+ years of SEO experience in an agency or multi-client environment.

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