Senior Director, Head of Marketing - Data Licensing and AI Services

For our client, we are seeking a Senior Director Head Of Marketing - Data Licensing And AI Services to join the team of a leader in the Enterprise Technology space. This role will shape brand and customer engagement initiatives that strengthen market presence and business impact. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a technology-driven environment.

Location: New York, NY - US based candidates only, no visa sponsorship available

Compensation: $210,000 – $245,000 annually

Responsibilities

Design and scale the global marketing strategy for the AI Data Licensing unit

Develop a demand generation engine that boosts the enterprise sales pipeline

Analyze market trends to create actionable growth strategies

Lead targeted marketing campaigns for customer acquisition and retention

Establish a data-driven culture with robust KPIs for campaign optimization

Align the AI division's objectives with the central the brand resources

Position the company as a leader in ethical AI through thought leadership and B2B content production

Qualifications

7-12 years of B2B marketing experience focusing on content, technology, data, AI, or digital media solutions

Proven track record in lead generation and nurturing customer relationships

Strong analytical skills with proficiency in marketing analytics tools

Exceptional communication and cross-functional collaboration abilities

Solid understanding of market dynamics and customer insights relevant to content solutions

Bachelor's degree in Marketing, Business, or related field; advanced degree preferred

Benefits

Direct impact on the company's success and the evolution of the AI business

Support from executive leadership in planning career development

Flexible work environment with options for remote and in-office working

Generous and competitive benefits package including health and wellness options

Our client is an equal opportunity employer.

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