Communications Manager

About Communities In Schools

Communities In Schools of Tennessee (CISTN) is a nonprofit that partners with K-12 public schools to surround students with a community of support empowering them to stay in school and achieve in life. As part of the CIS national network, CISTN achieves this mission by placing program managers in schools across the state to provide school-wide interventions and case managed services for students in need.With a budget of $13M,in academic year 2026-27wewillsupport98employees in 74 schools and serve nearly35,000studentsand families across Tennessee.
About Communities In Schools

Communities In Schools of Tennessee (CISTN) is a nonprofit that partners with K-12 public schools to surround students with a community of support empowering them to stay in school and achieve in life. As part of the CIS national network, CISTN achieves this mission by placing program managers in schools across the state to provide school-wide interventions and case managed services for students in need.With a budget of $13M,in academic year 2026-27wewillsupport98employees in 74 schools and serve nearly35,000studentsand families across Tennessee.
To best support the students, families, schools, community partners, and our staff members involved in this work, CISTN staff and board members center all decisions, actions, and services on the following core values:
Integrity– We openly share how our work is done, and we hold ourselves accountabletothe commitments we make.
Empathy– We intentionally build relationships so we can learn about people’s stories,validatetheir experiences, and deepen our understanding of situations different from our own.
Equal Opportunity– We identify and work towards removing barriers, so everyonehas the opportunity toachieve.
Authenticity– We create space for the people we work with, and for, to be their truthful, complete selves without judgement.
Collaboration– We bring people together to plan andtake actionin our work, understanding we make lastingchangein partnership with one another.
Job Responsibilities

The Communications Manager will collaborate with the Chief Development Officer (CDO) to develop and execute the annual statewide communications and marketing strategy that increases awareness of Communities In Schools of Tennessee (CISTN), strengthens engagement with key audiences, elevates the organization’s narrative and storytelling, supports philanthropic growth, and advances organizational priorities.
A member of the Advancement Team, the Communications Manager will report to the Chief Development Officer and work collaboratively across the organization, the Advancement Committee, external public relations firm and other external partners.
The Communications Manager will be responsible for ensuring that CISTN’s communications are strategic, audience-centered, consistent, and aligned with the organization’s mission, values, brand, and goals.
Strategic Communications, Narrative, and Storytelling

Build and strengthen CISTN’s organizational narrative and storytelling presence by proactively identifying, developing, and sharing compelling stories that demonstrate the impact of the organization’s work.
Partner with Program Managers, Program Directors, and other colleagues to gather accurate and authentic stories and translate programmatic work and outcomes into content that connects audiences to CISTN’s mission.
Develop messaging and content that communicates the experiences and impact of students, families, schools, staff, community partners, donors, and other stakeholders while ensuring storytelling is respectful, accurate, culturally responsive, and aligned with CISTN values.
Collaborate with the CDO and members of the Advancement Team to ensure communications support relationship building and move audiences toward meaningful engagement with CISTN, including volunteering, partnership, advocacy, event participation, and philanthropic support.
Content Development and Editorial Management

Lead the development, editing, and distribution of written, visual, and multimedia content across CISTN’s communications channels. This includes content supporting organizational communications, fundraising and donor engagement, events, media relations, digital communications, internal communications, and other organizational priorities.
Develop and oversee a story banking process that creates consistent opportunities to identify, collect, document, organize, and maintain stories and supporting assets from across the organization. Establish clear processes, tools, and collaboration practices that make it easy for Program Managers and Directors to contribute stories and impact content on an ongoing basis.
Create, record, edit, and produce video and other multimedia content for use across digital and social media channels. Identify opportunities to use video and other emerging formats to effectively tell stories, highlight organizational impact, and engage diverse audiences.
Ensure that communications are clear, accurate, engaging, audience-appropriate, grammatically correct, and consistent with CISTN and National CIS brand standards.
Develop and maintain communications resources, templates, and a digital library of brand assets.
Social Media and Digital Communications

Manage CISTN’s digital communications presence, including the organization’s website, social media platforms, email communications, and other relevant digital channels. Develop and execute platform-appropriate content strategies that increase awareness, engagement, and connection to the organization’s mission.
Monitor digital and social media performance and use data and insights to evaluate effectiveness, identify opportunities, and refine communications strategies and content.
Staff Training and Communications Capacity Building

Develop, maintain, and disseminate communications resources, templates, toolkits, and CISTN collateral for staff.
Orient new hires to communications resources, brand standards, storytelling expectations, and opportunities to support organizational communications.
Provide communications and storytelling training to staff through professional development opportunities as appropriate.
Build staff capacity to recognize and share compelling stories, program impact, student and family success, and other content that strengthens CISTN’s communications and fundraising efforts.
Partner with staff across the organization to ensure that communications and storytelling reflect the experiences and perspectives of the students, families, schools, and communities CISTN serves.
Monthly Giving and Fundraising Engagement

In partnership with the CDO and Advancement Team, lead the development, launch, and ongoing management of CISTN’s formal Monthly Giving Program. Develop and implement strategies to acquire, engage, steward, retain, and grow monthly donors through engaging communications, storytelling, donor journeys, and targeted campaigns.
Ensure that monthly donors receive consistent and meaningful communications that demonstrate the impact of their ongoing support. Monitor program performance and use donor and fundraising data to identify opportunities for growth and improvement.
Organizational Leadership and Collaboration

Participate in Communities In Schools National Communications calls and relevant professional development opportunities and share relevant information and insights with appropriate CISTN staff.
Develop and implement internal communications strategies that ensure staff are informed, engaged, and connected to organizational goals and priorities through channels such as newsletters, team meetings, staff announcements, and other internal communications.
Work in concert with the CDO to develop, track, and report on communications and engagement performance metrics to evaluate effectiveness, identify opportunities, and inform ongoing strategy and decision-making.
Support the implementation of CISTN’s crisis communications plan.
Collaborate with external public relations counsel to identify and develop media opportunities and support media relations efforts.
Collaborate across departments to ensure communications accurately and effectively reflect CISTN’s programs, values, impact, and organizational priorities.
Contribute to a culture in which all staff understand their role in advancing awareness, engagement, relationships, and philanthropic support for CISTN.
Collaborate with the Operations team to ensure internal and external communications are created, published, and maintained in accordance with accessibility standards and best practices.
Currently, the Communications Manager is based in Nashville. The CDO and the Communications Manager will work together to determine the work arrangements for both in-person and remote work, considering the season of work and organizational needs.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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