Vice President, Marketing & GTM (Insurance SaaS)

For our client, we are seeking a Vice President Marketing & GTM (insurance Saas) to join the team of a leader in the Information Technology space. This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a technology-driven environment.
Location: New York, NY - US based candidates only, no visa sponsorship available
Compensation: $260,000 – $275,000 annually
Responsibilities

Define the Go-To-Market (GTM) strategy for product lines over the next 18 months
Lead product marketing efforts including positioning, narrative development, and competitive strategy
Create scalable sales enablement systems to enhance seller effectiveness long-term
Direct content strategy focusing on product narratives and leadership in the market
Develop marketing plans for industry events to strengthen EIQ's presence and relationships
Act as EIQ's interface for joint GTM initiatives with CCC marketing
Oversee a senior team and actively recruit talent to strengthen the function
Qualifications

12+ years in enterprise B2B SaaS GTM and marketing leadership
3-5+ years at VP level or leading a marketing function
Demonstrated success in scaling GTM motions in complex environments
Experience in regulated SaaS sectors like insurance or healthcare technology preferred
Proficient in managing diverse marketing teams across functions
Strong instincts for product marketing and strategic positioning
Background in public or PE-backed companies is advantageous
Benefits

Direct partnership with the Co-CEO and executive team
Access to a category-defining moment in an AI-native vertical
Collaboration with CCC for scale and market access
Medical, dental, vision insurance, and 401k matching
Generous paid parental leave and flexible scheduling
$1,000 annual budget for professional development
Our client is an equal opportunity employer.

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