EMEA Senior Marketing Manager Knees&DTS (m/w/d)

At Zimmer Biomet, we believe in pushing the boundaries of innovation and driving our mission forward. As a global medical technology leader for nearly 100 years, a patient’s mobility is enhanced by a Zimmer Biomet product or technology every 8 seconds.

As a Zimmer Biomet team member, you will share in our commitment to providing mobility and renewed life to people around the world. To support our talent team, we focus on development opportunities, robust employee resource groups (ERGs), a flexible working environment, location specific competitive total rewards, wellness incentives and a culture of recognition and performance awards. We are committed to creating an environment where every team member feels included, respected, empowered and recognised.

What You Can Expect
As a Senior Marketing Manager you would responsible for defining and driving the portfolio strategy across the EMEA region, in close alignment with the Marketing Lead. It provides strategic direction on priorities, resource allocation, and go-to-market approaches to ensure business growth and market relevance.

Key responsibilities include the day-to-day management and execution of the EMEA segment strategy, coordination of New Product Introduction (NPI) launch plans, and leadership of portfolio optimization and rationalization initiatives.

The role also involves developing and implementing strategic marketing plans in collaboration with country sales and marketing teams, ensuring alignment with global priorities and EMEA KPIs.

As a central interface across the organization, the Senior Marketing Manager works closely with cross-functional teams—including Medical Education, Academy, Marketing Communications, Commercial Operations, Demand Planning, and Finance to build a comprehensive, 360° view of the segment strategy and ensure effective execution.

This role can be based in any EMEA country.

How You'll Create Impact

Strategy & Portfolio Management

Contribute to the development and execution of the EMEA Segment Strategy in alignment with global priorities

Lead the commercialization strategy of the segment portfolio across EMEA markets

Drive portfolio optimization and rationalization initiatives to maximize market impact and profitability

Identify market opportunities and anticipate industry trends to strengthen the segment footprint

Ensure alignment with other EMEA segments to unlock cross-selling opportunities

Product Lifecycle & Launch Excellence

Lead and coordinate New Product Introduction (NPI) plans across the EMEA region

Provide hands-on support for product launches and market introductions

Collaborate with Demand Planning to ensure accurate mid- and long-term forecasting

Define and execute go-to-market strategies for key brands

Marketing Activation & Brand Management

Design and implement integrated promotional and communication plans in collaboration with Marketing Communications

Develop initiatives to enhance the attractiveness and competitiveness of focus brands based on market and competitor insights

Support the execution of EMEA marketing plans at country level

Commercial Support & Field Enablement

Support Product Managers and commercial teams by providing product expertise, training, and key account support

Coach and guide in-country sales and marketing teams to ensure effective execution of the segment strategy

Contribute to achieving revenue targets (including pricing, pull-through, and value protection)

Education & Stakeholder Engagement

Partner with the Zimmer Biomet Institute to develop comprehensive medical education programs

Collaborate with the Sales Academy to design internal training and capability-building initiatives

Identify and engage key opinion leaders (KOLs) and expert surgeons to support strategic initiatives

Cross-functional Collaboration

Act as a central interface across functions (MedEd, MarComm, Commercial Ops, Finance, etc.)

Ensure alignment and coordination to deliver a 360° segment strategy

What Makes You Stand Out

Strong strategic and business acumen, with the ability to translate market insights into growth opportunities

Deep product, technical, and market expertise, including successful product launches and lifecycle management

Proven ability to develop and execute impactful marketing strategies and go-to-market plans

Results-driven, proactive, and agile in managing complex projects and evolving priorities

Strong stakeholder management skills, with the ability to influence at all levels in a matrix organization

Excellent communication and collaboration skills across cross-functional and international teams

Your Background

Educated to University Level. Graduate with a bachelor’s degree

Minimum of 6 years of experience in healthcare consulting, ideally within the Medical Device industry.

Experience with selling and implementing strategies on a national/international basis within the healthcare environment is a must.

Travel Expectations
Upto 50% National & International

EOE/M/F/Vet/Disability

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