Head of Performance Marketing & Operations

Responsibilities include but are not limited to:

Partner with head of consumer & commercial marketing and brand to define channel strategy.
Oversee all paid and digital channels (e.g., paid media, search, social, affiliates, site, and digital platforms).
Ensure integrated planning and execution across channels to maximize reach, conversion, and efficiency.
Optimize spend ensuring disciplined allocation of spend based on performance and ROI.
Define and manage KPIs (e.g., CAC, LTV, conversion rates, media efficiency) and continuously improve marketing effectiveness.
Leverage analytics and performance data to continuously optimize campaigns, targeting, and creative.
Embed a rigorous test-and-learn culture to improve outcomes and unlock new growth opportunities.
Modernize marketing capabilities, including tools, processes, measurement frameworks, and operating model.
Champion innovation in areas such as personalization, automation, and advanced targeting.
Lead, develop, and scale a high-performing acquisition and performance marketing team, fostering a culture of accountability, agility, and continuous improvement.
Partner closely with executives, LOB Marketing Strategy, Analytics, Finance, and digital product to align on growth priorities.

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