Digital Paid Media Manager JN -072026-179285

A fast-growing, multi-brand franchise organization is seeking a dynamic Digital Paid Media Manager to drive impactful advertising strategies and support the growth of its franchisee network. This is a chance to join a collaborative team dedicated to innovation, development, and real results.
Benefits & Compensation

401(k) with company matching
Comprehensive health, dental, and vision insurance
Paid time off and parental leave
Inclusive and dynamic culture
Wellness resources
Clear path for advancement and professional development
Requirements & Qualifications

Bachelor’s degree; marketing, business, or related field preferred
3+ years of paid media experience, particularly in strategy, execution, and management
Experience leading digital campaigns from concept through post-campaign analysis
Strong analytical skills with the ability to interpret campaign data and deliver insight-driven recommendations
Proficiency in web analytics and ad platforms, including Google AdWords, Google Analytics, WordPress, HubSpot, and Meta Business Suite
Working knowledge of HTML and JavaScript development constraints
Excellent communication, presentation, vendor management, and team leadership skills
Must be able to work on-site daily in the Virginia Beach market
Preferred Background & Skills

Experience with agency or multi-location digital marketing
Prior oversight of franchise or distributed marketing programs
Day-to-Day Responsibilities

Develop and manage keyword/audience targeting, ad creative, and landing page strategies across all channels for various brands and services
Collaborate with SEO, brand marketing, and creative teams to deliver cohesive, multi-channel campaigns
Manage relationships with external agencies and media vendors to meet deliverables and performance goals
Oversee paid media budgets at both the national and local levels, maximizing lead generation and customer acquisition
Track KPIs, analyze performance data, and provide strategic recommendations
Create and maintain weekly, monthly, and quarterly paid media reports
Support franchisees and internal teams with digital marketing guidance
Assist with hiring, training, and managing digital marketing staff
Stay current on the latest advertising technologies, AI integrations, and best practices
Join a company that values your expertise, fuels your growth, and rewards your impact!
JOB ID: 179285 #post
Marisa Roberts
$75,000 - $90,000,

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