Senior Marketing Consultant

Job Description
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Career Area
Marketing

What You’ll Do

Analyze business objectives, customer needs and market opportunities to develop and align integrated marketing strategies.

Lead go-to-market strategy, planning and execution for strategic mining offerings, such as Job Site Solutions and new product introductions (NPIs).

Conduct market, customer and competitive research to identify growth opportunities, customer challenges and industry trends.

Develop and execute integrated marketing campaigns that drive awareness, preference, adoption and business growth across products, technology and services.

Partner with product groups, commercial teams, dealers and enterprise stakeholders to ensure consistent messaging, launch readiness and successful market activation.

Measure campaign effectiveness, product launch success and business impact, recommending optimization opportunities as needed.

Maintain effective cross-functional communications to align marketing priorities with evolving organizational objectives, portfolio strategies and customer needs.

Support commercialization efforts by developing customer-focused value propositions, messaging frameworks and content strategies that communicate business outcomes and customer value.

Manage agency, supplier and vendor relationships to ensure high-quality execution of marketing initiatives and efficient use of marketing resources.

What Skills Will You Have
Promotion and Marketing Communications

Develop

integrated marketing communication strategies that promote products, services, and technology solutions.

Create

compelling messaging and campaigns that drive customer engagement and business results.

Apply

customer and market insights to optimize communication effectiveness and go-to-market execution.

Guide

teams in the development of marketing campaigns, communication plans, and launch strategies.

Customer Focus

Apply

customer insights to develop solutions, services, and marketing strategies that drive business value.

Build

strong customer relationships through open communication, accountability, and continuous improvement.

Anticipate

customer needs and implement solutions that enhance satisfaction and exceed expectations.

Promote

a customer-focused culture across business decisions and commercialization efforts.

Collaborating

Build

partnerships across product, commercial, dealer, and enterprise teams to achieve shared business goals.

Facilitate

collaboration among diverse stakeholders to solve problems and deliver results.

Establish

alignment and shared objectives that support successful product launches and commercialization efforts.

Creativity

Apply

innovative thinking to address business challenges and improve customer engagement.

Balance

creativity with practical business objectives to achieve measurable results.

Identify

emerging trends and develop new approaches to marketing, customer adoption, and solution promotion.

Encourage

experimentation and continuous improvement to drive innovation.

Effective Communications

Develop

and deliver compelling communications tailored to executive, customer, dealer, and stakeholder audiences.

Influence

and build alignment through effective verbal, written, and presentation skills.

Communicate

complex concepts clearly to support strategic business objectives and commercialization efforts.

Relationship Management

Build

and maintain trusted relationships with customers, dealers, vendors, business partners, and internal stakeholders.

Establish

clear expectations and foster collaboration to achieve mutual business objectives.

Coach

and empower others to develop productive, long-term business partnerships.

Vendor/Supplier Management

Manage

vendor and agency relationships to ensure quality, performance, and alignment with business objectives.

Evaluate

partnership effectiveness and identify opportunities to improve value and results.

Apply

sound business judgment when assessing vendors, contracts, and service agreements.

Top Candidates Will Have

Experience developing integrated marketing and go-to-market strategies.

Strong background in digital marketing, campaign management, and commercialization.

Knowledge of Caterpillar mining products, services, technologies, and dealer network operations.

Ability to leverage customer and market insights to drive business growth.

Additional Information
The primary work location for this role is

Peoria, IL OR Tucson, AZ,

with a requirement to work

on-site full-time

at a Caterpillar facility.

Up to 10-15% travel may be required.

Domestic relocation assistance

not

available at this time.

Sponsorship is

not

available.

Posting date:

7/31/2026- 8/7/2026

Summary Pay Range

$128,470.00 - $192,710.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits

Medical, dental, and vision benefits*

Paid time off plan (Vacation, Holidays, Volunteer, etc.)*

401(k) savings plans*

Health Savings Account (HSA)*

Flexible Spending Accounts (FSAs)*

Health Lifestyle Programs*

Employee Assistance Program*

Voluntary Benefits and Employee Discounts*

Career Development*

Incentive bonus*

Disability benefits

Life Insurance

Parental leave

Adoption benefits

Tuition Reimbursement

These benefits also apply to part-time employees

This position requires working onsite five days a week.

Visa Sponsorship is not available for this position.

Posting Dates

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

#J-18808-Ljbffr