Executive Director, Channel Strategy and Digital Innovation

For our client, we are seeking an Executive Director Channel Strategy And Digital Innovation to join the team of a leader in the Pharmaceuticals & Biotech space. This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a life sciences environment.

Location: East Hanover, NJ - US based candidates only, no visa sponsorship available

Compensation: $214,900 – $399,100 annually

Responsibilities

Define and execute global strategy for corporate digital channels and engagement

Build AI-enabled digital experiences to enhance personalization and stakeholder impact

Lead omnichannel marketing initiatives across various platforms

Drive digital innovation via experimentation and performance optimization

Oversee marketing technology platforms, analytics, and governance

Champion responsible adoption of AI technologies to boost marketing effectiveness

Establish measurement frameworks linking digital performance to business outcomes

Qualifications

Bachelor's degree required; advanced degree preferred in marketing, communications, business, or related field

Extensive experience in digital marketing and omnichannel strategy within global organizations

Demonstrated executive presence and leadership of cross-functional teams and agency partners

Proven track record in digital transformation and enterprise-scale innovation

Strong expertise in marketing technology platforms and AI fluency

Ability to leverage data and insights for measurable business impact

Expertise in modern MarTech stacks, analytics, and digital compliance

Benefits

Comprehensive health, life, and disability benefits

401(k) with company contribution and match

Generous time off package including vacation and personal days

Performance-based cash incentive and potential annual equity awards

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.

#J-18808-Ljbffr