Senior Manager of Experiential Marketing & Events

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Senior Manager of Experiential Marketing & Events

Date Posted: Jul 29, 2026
Requisition ID: 481632
Location:
Indianapolis, IN, US, 46204
Work for Indiana

Begin a fulfilling career with the State of Indiana by joining one of the largest employers in the state, offering a range of opportunities across 60+ agencies. At the state, you'll find competitive compensation, a robust benefits package and a commitment to work-life balance. Most importantly, you'll have the chance to make a real and measurable impact on the lives of Hoosiers across Indiana.
About the Indiana Economic Development Corporation

:
Bring your biggest and boldest ideas to life as an employee of the IEDC. We are a fast-paced and forward-thinking team charged with pursuing economic development opportunities for current and future Hoosiers in our state and around the world. Our culture embodies the spirit of being bold and working collaboratively to create the economy of the future.
The IEDC is organized as apublic privatepartnership led by the Secretary of Commerce and governed by a board chaired by the Governor of Indiana.
The Indiana Economic Development Corporation has been recognized as one of the 2023, 2024, and 2025 Top Workplaces by Indianapolis Star.
Role Overview:
TheIEDCSenior Manager ofExperiential Marketing &Events leads the planning and execution of strategic eventsand brand experiencesthat support business development,deepenstakeholder engagement, elevate brand perception and drive measurable outcomes.
This role manages high-visibility conferences, trade missions, site visits, executive-level engagementsand industry activationsthat bring the state’s brandto life acrossall stakeholder groups.The positionblends creative vision with operational excellence to ensureevents are strategically aligned, operationally sound and professionally executed.
The salary range for this position is $71,802 – $76,000, commensurate with education and work experience.
A Day in the Life:
Assistwith the development of an experiential marketing strategy aligned with the organizational brand,marketingand businessobjectives.
Build standardized processes and event playbooks.
Translate brand narratives into compelling interactive experiences across physical, digital and hybrid formats.
Identifyemerging experiential trends,technologiesand best practices to continuously evolve programming.
Execute event and event marketing components of sports, paidmediaand sponsorship agreements, ensuring deliverables are met andutilizedto their highest capacity.
Plan, manage, and execute a portfolio of events including public meetings, conferences, trade shows, sponsorshipactivationsand VIP experiences.
Oversee all aspects of event production, including timelines, budgets,logistics, vendors, run-of-show, and on-site execution.
Manage effective event registration methods and guest participation goals, brand store and branded items, gifting, and other logistical functions.
Serve in strategic partnershipastheMarketing and Communications(MarComms)department liaison role for internal initiatives including READI, Board of Directors meetings, Indiana Defense meetings, SBDC/Entrepreneurship andnumerousother events as directed.
Support business development efforts through site visitlogisticscoordination and execution.
CollaboratewithinMarCommsto extend experiential efforts through earned media, socialcontentand storytelling.
Act as the primary point of accountability for experiential initiatives from concept through execution.
Maintain experiential, marketing and events, and promotional items budgets, ensuring fiscal responsibility and maximum impact.
Manage contracts, vendor negotiations, and compliance with procurement and risk requirements.
Prepare executive briefing materials and run-of-show documentation.
Assistwith post-event evaluations to assess effectiveness, audience engagement, and ROI.
Responsible foraccuratemeasurement and reporting of department metrics.
Demonstrate superior project management and execution of assigned events/initiatives,maintainingrelevant communication with all stakeholders.
Other duties and relatedprojectsasassigned.
What You’ll Need for Success:
Education:
Bachelor’s degree inmarketing,hospitality, communications,or related field
Experience:
5+years oflarge-scaleevent management experience
Experience managing budgetsand contract terms with outside vendors
Demonstrated experiencesupporting executive-level or public-sector events
CMP certification desirableandproficiencyinMS Office Suite
Experience workingin economicdevelopment,government orwith business attraction teams
Ability To:
Proven ability to execute multiple projects simultaneously ata high levelwith multiple stakeholders and within tight deadlines
Up to 25% travelrequired– combination of in state, out of state, and possible international
Benefits of Employment with the State of Indiana:
The State of Indiana offers a comprehensive benefit package for full-time employees which includes:
Three (3) medical plan options (including RX coverage) as well as vision and dental plans
Wellness Rewards Program: Complete wellness activities to earn gift card rewards
Health savings account, which includes bi-weekly state contribution
Deferred compensation 457(b)account (similar to401(k) plan) with employer match
Two (2) fully-funded pension plan options
A robust, comprehensive program of leave policies covering a variety of employee needs, including but not limited to:

160 hours of paid New Parent Leave and up to eight weeks of paid Childbirth Recovery Leave for eligible mothers
Up to 16 hours of paid community service leave

Combined 192 hours of paid vacation, personal, and sick leave time off
12 paid holidays, 14 on election years
Education Reimbursement Program
Group life insurance
Employee assistance program that allows for covered behavioral health visits
Qualified employer for the Public Service Loan Forgiveness Program
Free Parkingfor most positions
Free LinkedIn Learningaccess
The State of Indiana is an Equal Opportunity Employer and is committed to recruiting, selecting, developing, and promoting employees based on individual ability and job performance. Reasonable accommodations may be available to enable individuals with disabilities to complete the application and interview process as well as perform the essential functions of a role. If you require reasonable accommodations to complete this application, you can request assistance by contacting the Indiana State Personnel Department at jobs@spd.IN.gov .

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