Marketing Manager - Educational Toys & Games

Thames & Kosmos is looking for a Marketing Manager to execute marketing initiatives across digital, social, PR, email, and events — driving awareness and demand for our products with retailers, consumers, educators, and press. This is a hands‑on role for someone who takes initiative, moves fast, and wants to contribute meaningfully to a mission‑driven brand. This position reports to the Senior Marketing Manager and works cross‑functionally with the sales, creative, and product development teams.

Core Responsibilities
Marketing Execution

Execute marketing strategy into campaigns across digital, social, print, and in‑store channels for key product initiatives and brand launches

Maintains the master marketing calendar, tracking deadlines, seasonal programs, and campaign milestones

Develop and execute promotional materials, merchandise, giveaways, contests, and consumer engagement programs

Write and edit copy for product descriptions, sales sheets, email campaigns, social posts, and other public‑facing materials

Ensure accurate, consistent, and on‑brand messaging across all marketing touchpoints

Email Marketing

Plan and execute email campaigns for product launches, promotions, and communications across B2B and B2C audiences

Maintain and grow email subscriber lists across key audience segments

Track campaign performance and optimize based on results

Social Media & Content

Plan, schedule, and execute content across social platforms, including asset development, copywriting, and approvals

Identify emerging content opportunities, platform trends, and community engagement moments

Track performance metrics and report on reach, engagement, and growth on a regular cadence

Public Relations

Manage relationships with press, influencers, bloggers, reviewers, and tastemakers in coordination with the Senior Marketing Manager.

Own sample tracking, review statuses, and outreach follow‑up

Coordinate the submission process for press releases and industry award programs

Serve as an on‑camera brand representative across press interviews, social content, and virtual presentations with key stakeholders

Additional Responsibilities

Support planning and coordination of trade shows, consumer events, retailer activations, and demo programs

Assist with the development of in‑store merchandising materials, including shelf talkers, POP displays, and signage

Help identify and recruit brand ambassadors and demo volunteers as needed

Monitor and respond to customer comments, feedback, and questions across online platforms in a timely, brand‑consistent manner

Share new releases, press coverage, awards, and marketing updates with internal teams on a regular basis

Key Skills & Qualifications

3–5 years of experience in consumer product marketing

Strong understanding of the retail landscape, including Amazon, mass market, specialty retail, and e‑commerce platforms

Experience with B2B and B2C marketing across digital and traditional channels

Self‑starter with demonstrated ability to manage projects from concept to execution independently

Experience running paid ad campaigns across Meta, Google, or similar digital platforms

Strong collaborator across sales, product, and creative teams

Excellent written and verbal communicator; comfortable presenting on camera

Highly organized with strong project management instincts and attention to detail

Creative thinker with a consistent eye for brand voice and visual standards

Curious about marketing trends, tools, and consumer behavior

Proficient in presentation tools like PowerPoint, Canva or similar software

Experience with Klaviyo and Adobe Creative Suite is a plus

Compensation & Benefits

Full‑time position; salary commensurate with experience

Full company‑paid medical, dental, and vision insurance

Generous vacation and sick day policy

Health and wellness stipend

401(k) after one year of employment

Plus additional benefits

About Thames & Kosmos
Thames & Kosmos (T&K) is a publisher of products that inspire kids and families to think deeper, play longer, and figure stuff out. T&K makes science toys and kits that teach through fun, hands‑on experimentation; games that challenge the mind and bring people together; activity toys that encourage imagination and open‑ended play; and curricula that support educators to make learning enjoyable and effective. The T&K brand is highly regarded by parents, teachers, and members of the toy, game, and educational industries, and its products have been the recipients of hundreds of accolades — including TIME's Best Inventions list, the Oppenheim Toy Portfolio Awards, and the Toy Association's Toy of the Year Awards. T&K is headquartered in Providence, RI, and is the North American subsidiary of Franckh‑Kosmos Verlags‑GmbH & Co. KG. www.thamesandkosmos.com

#J-18808-Ljbffr