Paid Media Strategist — Google Ads & ROI Growth

Carle Health seeks a Digital Marketing Media Specialist to plan, buy, and optimize paid media campaigns across Google Ads, Search Ads 360, Meta and Microsoft Ads, while analyzing analytics. Build strategy, manage ad placement, and track metrics to drive growth across service lines and the health system.
You will lead bid strategies, budgeting, testing, and landing page optimization, collaborating with marketing teams and leveraging AI tools to boost ROI and ROAS.

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