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Director of Marketing

Drive Growth. Build Brands. Lead Strategy.

We are seeking an experienced Director of Marketing to lead the strategic direction of our marketing organization across multiple residential home service brands. This is a high-impact leadership role responsible for developing innovative marketing strategies, driving customer acquisition and retention, optimizing the customer lifecycle, and delivering measurable business growth.

The ideal candidate combines strategic thinking with hands-on execution, possesses exceptional analytical and leadership skills, and has a proven track record of scaling marketing performance within the HVAC or Plumbing industry. Experience with ServiceTitan Marketing Pro and managing multi-brand marketing initiatives is essential.

What You'll Do

Strategic Planning & Business Growth

Develop and execute comprehensive marketing strategies aligned with company revenue and growth objectives.
Partner with executive leadership to establish annual marketing plans, budgets, and performance goals.
Identify new market opportunities, customer segments, and growth initiatives.
Utilize market research and competitive analysis to influence business decisions.

Campaign Management

Lead the planning, execution, and optimization of integrated marketing campaigns across digital and traditional channels.
Oversee paid search, SEO, social media, email marketing, direct mail, television, radio, and local advertising.
Manage promotional campaigns and seasonal marketing initiatives that maximize lead generation and conversion.
Ensure consistent brand messaging across multiple markets and business units.

Customer Lifecycle & Retention

Design marketing strategies that improve customer acquisition, engagement, retention, and lifetime value.
Develop automated customer journeys and retention campaigns utilizing ServiceTitan Marketing Pro and CRM platforms.
Collaborate with Operations and Sales to improve customer experience throughout every stage of the customer lifecycle.
Build referral, membership, and reactivation campaigns that increase recurring revenue.

Analytics & Performance Optimization

Monitor marketing KPIs including lead volume, cost per lead, conversion rates, ROI, customer acquisition cost, and customer lifetime value.
Analyze campaign performance and continuously optimize marketing investments.
Build executive-level reporting dashboards and provide actionable business insights.
Make data-driven decisions that improve marketing efficiency and profitability.

Leadership & Collaboration

Lead and mentor internal marketing team members while managing external agencies and vendor relationships.
Foster collaboration across Sales, Operations, Customer Experience, and Executive Leadership.
Manage marketing budgets responsibly while maximizing return on investment.
Champion innovation by identifying emerging marketing technologies and AI-driven marketing solutions.

Qualifications

Required

5–7 years of progressive marketing leadership experience
HVAC or Plumbing industry experience is required
Experience managing marketing efforts across multiple brands or locations
Hands-on experience with ServiceTitan, including Marketing Pro and reporting tools
Proven success developing revenue-generating marketing strategies
Strong understanding of customer acquisition, retention, and lifecycle marketing
Experience managing marketing budgets and agency relationships
Exceptional analytical, organizational, and project management skills
Excellent communication and leadership abilities

Preferred

Bachelor's degree in Marketing, Business, Communications, or a related field
Experience with Google Analytics, Google Ads, Meta Ads, SEO, CRM platforms, and marketing automation tools
Familiarity with AI-powered marketing technologies and automation platforms

What Success Looks Like

The successful Senior Marketing Manager will:

Increase qualified lead generation while improving marketing ROI
Build scalable marketing systems that support multiple brands
Strengthen customer retention and lifetime value through strategic lifecycle marketing
Deliver measurable growth through data-driven decision-making
Establish marketing as a strategic driver of company performance

Why Join Us?

We're building one of the fastest-growing residential home service organizations in the country. This is an opportunity to make a significant impact by leading marketing strategy across multiple brands while working alongside an executive team committed to innovation, growth, and operational excellence.

If you're a strategic marketing leader who thrives in a fast-paced environment and knows how to turn data, technology, and creativity into measurable business results, we'd love to hear from you.

","shortDescription","Director of Marketing Drive Growth. Build Brands. Lead Strategy. We are seeking an expe...","promoted","title","Marketing Director","experienceLevel","","displayThumbnail","location","locations",[65],"id",["B","3542255229"],"displayHeadline","Work at The Chill Brothers","category","Marketing & Communications","jobType","displayPublishedAt","16 days ago","displayUrl","/jobs/3542255229-marketing-director","displaySalary","shortTitle","shortLocation","Spring, TX, USA","searchCompanyPath","/jobs?keyword=The+Chill+Brothers","searchLocationPath","/jobs?location=Spring%2C+TX%2C+USA","searchTitlePath","/jobs?keyword=Marketing+Director",{"_66":58,"_67":39,"_68":39,"_69":70,"_71":72,"_73":74,"_75":76},"formatted","street1","street2","city","Spring","state","TX","country","USA","postalCode","77391",["D",1784900067000],"Cascade Residential Servi","

Cascade Residential Servi is seeking a Recruiter based in Tampa, FL to manage the full recruitment lifecycle across various departments. This role involves sourcing candidates, coordinating interviews, and facilitating offers to support the company's growth. The ideal candidate will have proven experience with Applicant Tracking Systems and a Bachelor's Degree with a minimum of 2 years in technical recruiting. Strong interpersonal skills and the ability to manage multiple positions are essential. #J-18808-Ljbffr

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2 days ago Requisition ID: 1065

We are looking for an experienced Marketing Manager to lead our existing customer marketing efforts. This role is focused on building strong, lasting relationships with our current customers through thoughtful communication, retention strategies, and programs that reward loyalty. You'll be responsible for our membership marketing, customer communications, and engagement initiatives — working to ensure customers continue to choose us for their home service needs. Some travel may be required (visiting the businesses)

Key Responsibilities

Customer Retention & Lifecycle Marketing

Develop and execute an existing customer marketing strategy aimed at increasing retention, repeat bookings, and lifetime value

Own the customer lifecycle from post-purchase onboarding through long-term retention, identifying opportunities to improve engagement at key touchpoints

Monitor churn indicators and deploy re-engagement campaigns to recover lapsed customers

Email & Digital Marketing

Plan, build, and deploy email marketing campaigns using ServiceTitan Marketing Pro, including segmentation, automation workflows, and A/B testing

Manage a consistent email calendar covering seasonal promotions, membership renewals, service reminders, and customer events

Analyze campaign performance (open rates, click-throughs, conversions) and optimize based on results

Membership Program Marketing

Lead marketing efforts to promote and grow our membership(maintenance plan)programs

Develop clear, compelling messaging that communicates the value of membership and supports renewals and upgrades

Partner with operations to ensure membership offerings are well-represented across customer communications

Customer Events & Community

Plan and promote customer appreciation events, seasonal promotions, and community engagement initiatives

Develop pre- and post-event marketing to support attendance and follow-through

Cross-Functional Collaboration

Work closely with field teamsandcustomer service to ensure marketing reflects the actual customer experience

Support leadership on customer satisfaction initiatives and feedback programs

Coordinate with outside vendors or agencies on creative and campaign execution as needed

Reporting & Insights

Track and report on key retention and engagement metrics, including membership growth, email performance, repeat booking rates, and customer satisfaction

Use data to identify trends and make recommendations for ongoing improvements

Qualifications

3–5 years of marketing experience with a focus on customer or retention marketing

Hands‑on experience with email marketing platforms; direct experience with ServiceTitan Marketing Pro strongly preferred

Background in the home services industry (HVAC, plumbing, electrical, or similar) is a significant plus

Solid experience managing email campaigns end-to-end — strategy, copywriting, deployment, and reporting

Comfortable working with data and translating performance metrics into actionable next steps

Strong written communication skills with an ability to craft clear, customer‑friendly messaging

Well‑organized with the ability to manage multiple campaigns and priorities at once

Works well cross‑functionally with operations, sales, and leadership

College Degree

Position could be located in Tampa or Remote

#J-18808-Ljbffr
","Full Time Professional Tampa, FL, US 2 days ago Requisition ID: 1065 We are looking for an experienced Marketing Manager to lead ...","Marketing Manager",[118],["B","3542832192"],"4 days ago","/jobs/3542832192-marketing-manager","65.000 - 90.000","/jobs?keyword=Marketing+Manager",{"_66":88,"_67":39,"_68":39,"_69":93,"_71":94,"_73":74,"_75":95},["D",1786014000000],"Cascade Services","Cascade Services is seeking an experienced Marketing Manager to lead our existing customer marketing efforts in Tampa or remotely. You will focus on retention, loyalty programs, and engagement that keeps customers choosing us for home services.
You will own the lifecycle from onboarding to renewals, manage email campaigns using ServiceTitan Marketing Pro, and lead membership marketing to boost upgrades. Collaborate with operations and leadership to align programs with customer needs, measure

#J-18808-Ljbffr
","Cascade Services is seeking an experienced Marketing Manager to lead our existing customer marketing efforts in Tampa or remotely. You will focus o...","Membership & Lifecycle Marketing Manager (Remote)",[132],["B","3542851663"],"Work at Cascade Services","1 days ago","/jobs/3542851663-membership-lifecycle-marketing-manager-remote","75.000 - 110.000","/jobs?keyword=Cascade+Services","/jobs?keyword=Membership+%26+Lifecycle+Marketing+Manager+%28Remote%29",{"_66":88,"_67":39,"_68":39,"_69":93,"_71":94,"_73":74,"_75":95},4391,"name","Mansueto Ventures","slug","mansueto-ventures","logo","headline","Publisher of Inc. and Fast Company, empowering innovators and entrepreneurs.","/companies/mansueto-ventures",["B","3542845631"],"Full Time",["D",1785852000000],"indexedAt","Retention & Membership Marketing Manager","Responsibilities include managing email campaigns via ServiceTitan Marketing Pro, developing the membership program messaging, and coordinating with operations and care teams to reflect the customer experience in all marketing efforts. This role may be located in Tampa or remote, with travel as needed.

#J-18808-Ljbffr
","descriptionText","Retention & Membership Marketing Manager Cascade Residential Services LLC Marketing & Communications Responsibilities include managing email campaigns via ServiceTitan Marketing Pro, developing the membership program messaging, and coordinating with operations and care teams to reflect the customer experience in all marketing efforts. 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