Digital Media Specialist

Digital Media Specialist

Full-Time | Hybrid (3 or 4 days on-site) | $85,000–$95,000
Position Summary

We are seeking a skilled Digital Media Specialist to manage and execute our digital marketing programs. This role is primarily operational - owning our marcom assets, running campaigns, and keeping our digital presence consistent and effective. Creative input is welcomed, but the emphasis is on strategy and execution.
Responsibilities

Build and manage drip campaigns and CRM workflows in HubSpot
Identify and target relevant markets and demographics
Create and maintain dashboards and reports; translate findings into actionable recommendations
Maintain and grow social media presence (LinkedIn, Meta, TikTok, and others)
Produce internal communications and contribute to client-facing creative as needed
Manage digital media assets in SharePoint
Collaborate with Loan Officers on marketing initiatives and materials
Stay current on emerging platforms, tools, and trends in the digital media landscape and bring relevant insights to the team
Perform other duties as assigned in support of the marketing department
Required Qualifications

Demonstrated HubSpot and CRM experience
Proficiency in Adobe Photoshop, Illustrator, and InDesign
Experience developing and executing drip campaigns
Strong written communication skills
Organized approach to media asset management
Comfortable working in a Mac environment
Fluency with AI tools, without over-reliance on them
Preferred

Familiarity with LMS platforms (e.g., 360Learning)
Experience in mortgage, banking, or other financial services
Attributes We’re Looking For

Proactive, organized, and intellectually curious. You stay current on the evolving media landscape, collaborate well, and hold yourself to a high standard. Integrity is non-negotiable.
Application Requirement

During the interview stage candidates must present portfolio projects in which they served as lead on creating or implementing a media program. For each, be prepared to discuss the marketing objective, strategy, key stakeholders, obstacles encountered, and measurable outcomes. Candid accounts of setbacks — and lessons applied — are encouraged.
_____________________________________________________________________________
Ark Mortgage Inc. supports and is committed to equal employment opportunity for all personnel. Ark Mortgage Inc. does not discriminate against applicants or employees because of actual or perceived race, color, religion, creed, national origin, ancestry, citizenship status, alienage, sex/gender, pregnancy, childbirth or related medical condition, sexual orientation, marital status, partnership status, predisposing genetic characteristics, genetic information, protected activity (i.e., opposition to prohibited discrimination or harassment, and participation in proceedings covered by the anti-discrimination statutes), age, uniformed service, veterans status, unemployment status, domestic violence victim status, disability or any other category protected by applicable law.
All employment decisions are made on a non-discriminatory basis and in compliance with applicable federal, state and local laws prohibiting discrimination in employment. Ark Mortgage Inc. also provides reasonable accommodations, including to qualified individuals with known disabilities, who are pregnant or who suffer from a medical condition due to pregnancy or childbirth, upon request or when made aware of such a need, subject to applicable law.

#J-18808-Ljbffr