Marketing Manager

People Architects is partnering with a fast-growing, multi-brand consumer products company to recruit a Marketing Manager.

The Marketing Manager will support the growth of a portfolio of direct-to-consumer consumer brands as they evolve from direct-response marketing toward scalable, higher-value businesses. This role leads day-to-day marketing execution—including ecommerce, paid media, lifecycle marketing, social media, product launches, and merchandising—with a focus on improving the post-click customer experience to drive average order value (AOV), repeat purchases, and customer lifetime value (LTV).

Working closely with the Director of Marketing and cross-functional partners, this role prioritizes initiatives, brings campaigns to market, and turns performance data into growth opportunities. It's ideal for someone who thrives in a fast-paced, performance-driven environment where success is measured by business outcomes.

Responsibilities
Brand Strategy & Growth

Support the Director of Marketing in developing and executing marketing strategies, promotional calendars, and growth initiatives across multiple consumer brands aligned with revenue goals

Use performance insights to improve customer acquisition, conversion, retention, AOV, and LTV while supporting forecasting, business reviews, and strategic planning with Finance and Demand Planning

Website Experience & Conversion

Lead website optimization initiatives to improve the customer journey and increase conversion rates in partnership with Creative and Ecommerce teams

Identify and execute conversion rate optimization (CRO) opportunities throughout the customer journey, from landing page through checkout

eCommerce, Merchandising & Product Launches

Own Shopify merchandising, site experience, and promotional execution, including bundles, subscriptions, upsells, cross-sells, pricing, and promotional offers

Lead cross-functional product launches from planning through execution, including briefs, SKU setup, pricing, inventory coordination, creative assets, and lifecycle marketing

Support retail and omnichannel product launches through launch planning and retailer marketing materials as needed

Customer Retention & Loyalty

Develop and optimize loyalty programs, subscription experiences, and retention strategies that increase customer engagement

Drive initiatives that improve repeat purchase rates and customer lifetime value across multiple brands

Integrated Marketing & Cross-Functional Execution

Partner with Paid Media, Lifecycle Marketing, Social Media, Creative, Ecommerce, Marketplace, and Operations teams to execute integrated marketing campaigns

Manage cross-functional timelines, priorities, and communications while proactively resolving execution challenges

Performance Analytics & Optimization

Develop weekly and monthly performance reporting using ecommerce and marketing analytics platforms to monitor KPIs, identify trends, and highlight opportunities

Translate performance data and competitive insights into actionable recommendations while leveraging AI tools to improve efficiency, reporting, and decision-making

Minimum Qualifications

4+ years of experience in DTC ecommerce, performance marketing, or consumer brand marketing

Experience supporting and executing integrated marketing strategies for one or more DTC consumer brands

Strong analytical skills with hands-on experience using Shopify Analytics, Meta Ads Manager, Klaviyo, Google Analytics, or similar ecommerce analytics platforms to identify growth opportunities and drive business decisions

Strong analytical skills with hands-on experience using ecommerce analytics, paid media platforms, email marketing platforms, and web analytics tools to identify growth opportunities and drive business decisions

Performance marketing mindset with strong commercial acumen

Excellent project management and cross-functional leadership skills

Experience leveraging AI tools to improve marketing execution, reporting, content development, analysis, and productivity

Preferred Qualifications

Health & wellness or consumer packaged goods (CPG) experience

Experience with ecommerce technology platforms such as Recharge, Loop, Postscript, or similar tools

Experience with Definite

Experience supporting grocery, retail, Amazon Marketplace, or omnichannel marketing initiatives

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