Mediabistro logo
job logo

Marketing Data Strategist: Growth, Attribution & Insights

Massachusetts Institute of Technology · Cambridge, MA, USA ·

Job type:
Full Time

MIT Open Learning is seeking a Marketing Data Analyst to drive performance analysis and optimization across the department. You will collaborate with Marketing and Content teams to develop a measurement framework spanning from content discovery to course purchase, maturing KPIs with leadership.
You will work with sources such as Hubspot, Google Analytics, social channels, PostHog, and enrollment data to assemble a connected view of performance, build dashboards, and create attribution models for

#J-18808-Ljbffr