MIT Open Learning is seeking a Marketing Data Analyst to drive performance analysis and optimization across the department. You will collaborate with Marketing and Content teams to develop a measurement framework spanning from content discovery to course purchase, maturing KPIs with leadership.
You will work with sources such as Hubspot, Google Analytics, social channels, PostHog, and enrollment data to assemble a connected view of performance, build dashboards, and create attribution models for
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Marketing Data Strategist: Growth, Attribution & Insights
Massachusetts Institute of Technology · Cambridge, MA, USA ·
- Job type:
- Full Time
About Massachusetts Institute of Technology
About this Organization:
The Arts at MIT connect creative minds across disciplines and encourage a lifetime of exploration and self-discovery. They are rooted in experimentation, risk-taking and imaginative problem-solving. The arts strengthen MIT’s commitment to the aesthetic, human, and social dimensions of research and innovation. Artistic knowledge and creation exemplify our motto — mens et manus, mind and hand. The arts are essential to MIT’s mission to build a better society and meet the challenges of the 21st century.