Freelance Digital Designer

Job Title

We are looking for a curious, detail-oriented professional who stays up to date with the latest trends in design and digital communication, and who works as a freelancer (with a VAT number). The role will primarily focus on designing responsive email marketing campaigns (EDMs/DEMs), digital banners, and creative assets for media campaigns, using Figma as the main design tool.
Your Responsibilities

Design responsive email marketing campaigns (EDMs/DEMs), including both desktop and mobile layouts.
Conceptualize and design digital banners in the main formats required by media plans.
Create layouts, creative proposals, and graphic adaptations in Figma.
Build modular design systems that allow campaigns to be quickly and consistently adapted to multiple formats.
Develop creative assets for digital and integrated marketing campaigns.
Adapt visual assets while ensuring full compliance with brand guidelines.
Organize files, components, and assets for smooth handoff to development teams or publishing platforms.
Research references, analyze competitors, and develop visual concepts aligned with communication objectives.
Collaborate with art directors, copywriters, account managers, developers, and other project stakeholders.
Review creative output to ensure quality, consistency, and adaptability across all required formats.
Effectively use Generative AI tools to support research and creative production.
Candidate Profile

Previous experience in a similar role, preferably within creative agencies, digital agencies, media agencies, or other well-structured organizations.
Experience designing responsive email campaigns (EDMs/DEMs), digital banners, and multi-format creative assets.
Strong understanding of visual design principles, typography, composition, information hierarchy, and responsive design.
Ability to interpret media plans and manage creative adaptations while meeting technical specifications, priorities, and deadlines.
Ability to work independently, with strong attention to detail and excellent collaboration skills in multidisciplinary teams.
An up-to-date portfolio showcasing relevant examples of email campaigns, digital banners, digital marketing campaigns, or Figma projects.
Required Figma Skills

Auto Layout:

Practical experience creating flexible, scalable layouts and managing responsive behavior for desktop and mobile email campaigns.
Components & Variants:

Ability to create and manage UI kits, CTAs, modules, and reusable components to efficiently produce banner sets in multiple formats.
Styles & Variables:

Experience managing shared libraries, variables, color and typography styles, grids, and other elements of a design system.
File Organization:

Strong attention to page structure, frames, components, and consistent naming conventions for layers and assets.
Developer Handoff:

Ability to prepare files for development with clear specifications for spacing, dimensions, colors, fonts, and fallback fonts.
Prototyping & Collaboration:

Proficiency with comments, sharing features, and collaborative workflows to present designs and work effectively with the team.
Required Photoshop Skills

Excellent proficiency in Adobe Photoshop is required, particularly for the creation, development, and optimization of visuals for digital banners and advertising campaigns. We're looking for someone who can do more than simply lay out existing assets—they should be capable of conceptualizing and producing the visual creative for banners from scratch. A good working knowledge of Adobe Illustrator is also preferred, particularly for creating and managing vector graphics, icons, illustrations, and infographics.
Nice-to-Have Skills

Basic knowledge of HTML and CSS to understand the technical constraints of responsive email campaigns and collaborate effectively with developers.
Ability to create or edit responsive HTML email campaigns.
Experience developing animated HTML5 banners.
Knowledge of Adobe Animate, Google Web Designer, or similar tools.
JavaScript skills applied to digital creative production.
Motion design and 2D animation skills.
Familiarity with the technical specifications of major advertising platforms.
Experience with platforms such as Google Ads, Campaign Manager 360, or Adform.
Experience using Generative AI for image creation, visual research, and prompt design.
Ability to create vector illustrations, icons, and infographics.
Applications

Applications will be considered only if they include:
An updated CV.
A brief cover letter or introduction.
A portfolio (PDF or online).
Authorization for the processing of personal data.
In your portfolio, we would especially like to see examples of email campaigns (EDMs/DEMs), digital banners, digital marketing campaigns, and multi-format design systems. Whenever possible, please indicate your role in each project, the tools used, and your level of responsibility throughout the design process. We particularly appreciate portfolios that showcase not only the final visual outcome but also the quality of Figma file organization, including the use of Auto Layout, components, variants, and modular design systems.
About M+C Saatchi Group

We are a creative solutions company deeply rooted in the diversity of European culture. We think globally, operate with a Pan-European mindset and act locally. Our team is our greatest strength, fostering a culture of collaboration, creativity and impact. We prioritize ideas and are obsessed with production, crafting culture-led communication that transcends channels, ignites people's passions, sparks meaningful connections around social issues and creates unforgettable stories that resonate across multiple touchpoints. By blending strategic thinking with creativity, we assemble teams exactly for the task at hand, driving maximum impact for our clients.
We are the world's largest independent creative network, across 6 regions and 22 countries. We connect specialist expertise—powered by creativity, data and technology—to help build famous brands, solve the most complex business problems, and tackle society's biggest challenges. M+C Saatchi Group was founded in 1995 and is now the biggest Independent creative agency group in the World. Founded on one core principle, Brutal Simplicity.