Director, Field Marketing - Americas

Director, Field Marketing - Americas

Atlanta, Georgia, USA; Austin, Texas, USA; Portland, Oregon, USA
New Relic is seeking a Director for the Americas Marketing team. This role reports to the VP Global Field Marketing. As leader of Field Marketing for Americas, you will play a pivotal role in shaping and executing our regional marketing strategy. Your leadership will drive the expansion of New Relic's presence in the dynamic and rapidly evolving Americas observability software market.
We are seeking an individual with a proven track record in driving pipeline and demand generation across both owned field events and third party conferences, executive engagement programs, partner marketing, customer marketing and account-based marketing.
You'll have a passion for technology, and a commitment to exceeding goals, surpassing industry standards and running a best-in-class regional marketing organisation. You have rich experience in managing field marketing teams, in B2B enterprise Software as a Service (SaaS) and account based marketing (ABM) and solution led selling, as well as a good understanding of Salesforce CRM and Marketo Marketing Automation platforms.
This role requires a leader who consistently applies a growth mindset to execute a multi-touch, multi-channel go-to-market strategy, surpassing both goals and industry standards. In depth experience working across multiple sales teams in the Americas. Thrive on data and engage with systems to collect, analyze and share data relative to your programs for pipeline planning. Strong experience with field marketing, demand generation, and operations/analytics within B2B Enterprise SaaS. Demonstrated second-line leadership experience and experience successfully navigating dotted-line relationships. Proven experience partnering directly with executive sales leadership. Experience with CRM (Salesforce) and Marketo (Marketing Automation) platforms is a must. Experience of creating and running account based marketing (ABM) campaigns and executive engagement programs for enterprise and strategic segments is essential. Ability to travel across the region.
Please note that visa sponsorship is not available for this position.