Overview
Our client is seeking an experienced Media Supervisor to lead the planning, execution, and optimization of integrated media campaigns across high-visibility accounts. This role is ideal for a strategic media professional with a strong background in planning, buying, analytics, and team leadership.
The Integrated Media Supervisor will oversee the day-to-day workflow of media planning and buying staff, ensuring strong collaboration across internal teams and seamless delivery of media strategy. This individual will also serve as a key client-facing partner, providing strategic counsel, performance insights, and innovative solutions that support business goals.
Responsibilities
- Lead and develop a team of Integrated Planners and Optimization Specialists in the preparation, execution, and management of media plans.
- Oversee integrated media campaigns across assigned accounts, ensuring plans are strategically sound, efficiently executed, and optimized for performance.
- Provide strategic recommendations and innovative media counsel to clients and internal stakeholders.
- Support the development of client presentations, strategic POVs, memos, and campaign recommendations.
- Partner with analytics teams to build measurement plans and deliver clear, actionable reporting to client leadership.
- Monitor campaign performance and proactively recommend optimizations, budget shifts, or channel reallocations as needed.
- Advise clients on marketing technology and data flow strategies to improve campaign effectiveness across channels and platforms.
- Maintain current knowledge of available media research tools, audience insights, and planning resources.
- Collaborate with Account Services, Creative, Insights, and other internal teams to ensure fully integrated media solutions.
- Establish and improve cross-functional processes that support effective planning, execution, reporting, and presentation delivery.
- Serve as a senior-level presenter and thought leader in client meetings, internal discussions, and agency settings.
- Act as the final supervisory checkpoint for media deliverables, ensuring quality, accuracy, and strategic alignment.
Qualifications
- 5+ years of agency experience in media planning and buying.
- Proven leadership experience managing teams and complex integrated media campaigns.
- Strong client-facing communication and presentation skills.
- Experience developing strategic media recommendations and delivering performance-driven solutions.
- Strong knowledge of audience profiling tools such as Comscore, Nielsen, MRI, and related research platforms.
- Experience managing media budgets across multiple channels.
- Strong analytical background, including experience with GA4 tracking and marketing mix modeling (MMM).
- Experience with customer data platform (CDP) advertising strategy and execution.
- Ability to identify challenges, solve problems proactively, and generate innovative ideas.
- Strong interpersonal skills with the ability to collaborate effectively across teams.
- Proficiency in Microsoft Office, particularly Excel and PowerPoint.
- High level of professionalism, organization, and attention to detail.