Amazon/Marketplace PPC & Media Manager

Bioworld is seeking an experienced

Amazon/Marketplace PPC & Media Manager

to lead, strategize, and optimize our pay-per-click advertising efforts across Amazon and other marketplaces. This role requires a data-driven professional with a strong background in e-commerce, digital advertising, and Amazon Seller Central. The ideal candidate is analytical, innovative, and eager to drive growth in Bioworld’s marketplace segment through cutting-edge marketing strategies.

Key Responsibilities

Develop and execute high-level PPC strategies

for Amazon and other marketplaces to maximize ROAS and revenue growth.

Manage, optimize, and scale ad campaigns , including Sponsored Products, Sponsored Brands, Sponsored Display, and DSP.

Monitor campaign performance, budgets, and bids

to ensure efficiency, profitability, and alignment with business goals.

Perform keyword research, competitive analysis, and bid adjustments

to enhance campaign effectiveness.

Leverage data analytics and A/B testing

to refine ad creatives, landing pages, and audience targeting.

Oversee the Amazon Brand Store

and ensure optimal product visibility through advertising and content strategies.

Track and analyze key performance metrics , providing detailed reporting with actionable insights to management.

Stay ahead of emerging Amazon trends and algorithm changes , implementing best practices to maintain a competitive edge.

Collaborate with cross-functional teams

to align advertising efforts with broader marketing and sales strategies.

Mentor and train junior team members , fostering a high-performance PPC marketing team.

Qualifications & Skills

3-5+ years of experience

in Amazon PPC advertising and digital media management.

Proven expertise in

Amazon Seller Central and Amazon Advertising (AMC, DSP, etc.) .

Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.

Experience managing large-scale advertising budgets with a focus on efficiency and profitability.

Proficiency in

Excel, Google Analytics, and PPC analytics tools .

Knowledge of marketplace trends, consumer behavior, and Amazon ranking algorithms.

Strong communication, leadership, and project management skills.

Ability to work in a fast-paced, deadline-driven environment while managing multiple campaigns.

Experience in e-commerce and familiarity with

lifestyle brands and pop culture trends

is a plus.

If you’re a results-driven Amazon PPC expert looking for an exciting opportunity to scale a leading brand’s marketplace presence, we’d love to hear from you!

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