Marketing Strategist

Strategic Marketing Lead

Reporting to the Manager, Strategic Marketing, this position will lead strategic marketing initiatives and brand-building activities as part of the Strategic Marketing and Communications Department (SM+C). This position will research, develop, plan, and collaborate cross-functionally to implement marketing strategies that enhance the organization's brands and increase revenue through various initiatives. The Strategic Marketing and Communications Department stewards a consistent brand voice, activates the brand to engage key constituents and supports non-aeronautical revenue growth and passenger engagement through strategic campaigns grounded in research and analytics.
Lead marketing strategy and planning
Develop, plan, and execute comprehensive marketing strategies and campaigns for assigned clients (the internal MAC departments for whom this position serves as primary marketing contact), aiming to drive revenue, achieve strategic goals, and enhance brand presence and reputation.
Produce strategic analysis around growth opportunities, marketing insights, and core business metrics to drive efficiencies, decision-making, and results.
Research brand audience profiles and provide actionable consumer insights to inform marketing strategies.
Drive annual strategic marketing plan deliverables utilizing primary and secondary research, data analysis, consumer insights, market trends, and media planning.
Oversee annual marketing and advertising budget for assigned projects and deliver a positive return on investment.
Develop and track key performance indicators (KPIs), design and implement marketing testing, and incorporate learning into future strategic plans.
Serve as a proactive strategic resource to clients, internal team members and consultants, providing high-level marketing and communications recommendations.
Collaborate cross-functionally to lead internal and external strategic marketing initiatives
Accountable for the creation of integrated channel strategy and messaging specific to various customer experience and revenue-generating initiatives.
Prioritize clear marketing and communications objectives to drive brand awareness and growth.
Ensure all client campaigns, events and projects are strategically grounded and coordinated with other client, department and organization initiatives. Partner with creative and communications team members to develop and execute targeted marketing and communications initiatives that adhere to brand standards.
Research channel consumption and trends to identify key channel insights and recommend optimal macro marketing mix;
Recommend budget allocations to meet client business objectives and inform marketing leadership.
Develop project and creative briefs and communicate strategic objectives to internal team members to ensure projects are completed in alignment with strategy.
Participate in creative brainstorming sessions and creative reviews.
Contribute to the development of brand-building strategies and strategic implementation of projects.
Represent the Strategic Marketing and Communications Department in organizational projects and committees as needed.
Other duties as assigned at the discretion of the Manager, Strategic Marketing.
Senior Level Individual Contributor (SRIC) Competencies
Customer Focus - Building strong customer relationships and delivering customer-centric solutions
Manages Complexity - Making sense of complex, high quantity, and sometimes contradictory information to effectively solve problems
Decision Quality - Making good and timely decisions that keep the organization moving forward
Resourcefulness - Securing and deploying resources effectively and efficiently
Ensures Accountability - Holding self and others accountable to meet commitments
Collaborates - Building partnerships and working collaboratively with others to meet shared objectives
Values Differences - Recognizing the value that different perspectives and cultures bring to an organization
Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences
Persuades - Using compelling arguments to gain the support and commitment of others
Courage - Stepping up to address difficult issues, saying what needs to be said
Instills Trust - Gaining the confidence and trust of others through honesty, integrity and authenticity
Being Resilient - Rebounding from setbacks and adversity when facing difficult situations
Minimum Requirements
A bachelor's degree, preferably in Marketing, Advertising, Business, or a related degree.
Five years of professional marketing experience.
In lieu of a degree, nine years of professional marketing experience.
Experience in client and project management.
Experience planning and implementing effective marketing plans and programs.
Experience writing concise and compelling project and creative briefs.
Strong written and verbal communication skills with an innate attention to detail.
Experience gaining consensus and driving deliverables with individuals at various levels within an organization.
Ability to establish and maintain effective cross-functional working relationships.
Experience influencing creative team discussions.
Demonstrated analytical and research skills.
Ability to speak effectively in a public forum and to develop high-quality presentations.
Experience with CRM strategy and execution, or an understanding of CRM platforms and data-driven marketing.
Experience with project management software.
Proficiency in Microsoft Teams, Word, Excel, PowerPoint, and Outlook at an intermediate skill level.
Working knowledge of AI platforms (e.g., Copilot, Claude, Adobe, Gemini, and/or ChatGPT) for business applications.
Desirable Requirements
Ten or more years of marketing experience, including agency experience.
Experience with integrated marketing campaigns that include traditional and modern media elements.
Advanced copywriting skills.
Experience in airport marketing or related aviation industries.
Experience in hospitality, hotel, stadium, parking, and/or airline marketing.
Experience managing budgets.
Experience working for or with public sector entities or governmental agencies.
Experience with content management systems (CMS) and a basic understanding of HTML.
Experience in using Power BI, Forms, and SharePoint.